Thinking about launching a Kickstarter campaign?
Wondering how successful creators launch and get funding from the crowd?
In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman sits down with Johannes Faure-Brac, founder of Airmaan, to discuss how his latest Kickstarter campaign raised more than $315,000 by focusing on product validation, transparency, and genuine customer relationships.
Johannes spent years refining his premium inflatable furniture before launching on Kickstarter, testing prototypes with real users and validating demand long before asking for funding.
The result?
A crowdfunding campaign built on trust—not hype.
In this episode, you’ll learn:
- Why 100 committed buyers can outperform THIS
- How extensive product testing reduced launch risk.
- Why this one thing helped turn backers into loyal brand advocates.
- How Kickstarter validated an entirely new product category.
Johannes also shares practical lessons on branding, customer service, and why authentic communication matters more than traditional marketing.
If you’re preparing for a Kickstarter launch or building a physical product, this episode is packed with actionable crowdfunding advice from a two-time successful creator.
Resources and Tools Mentioned:
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- Kickstarter Launch Formula Audiobook
- M Sofa on Kickstarter
- Airmaan Website
