Still struggling to get sales? No problemo!
I’m going to dive deep into the second reason someone will buy your product.
This is what will get someone to say “take money money!”
By mastering the top three reasons that sales are made, you’ll ensure that you’ll never worry about selling things online again.
Raising money on Kickstarter or Indiegogo is all about SALES. How do you get someone to buy into your idea, vision, and support your project?
Sales is a code word for influence. You’re persuading someone to do something by using a deliberate set of techniques that trigger the right combination of switches in someone’s brain.
At the end of this video, you’ll have a crystal clear idea of what gets someone to take action immediately and how you can speed up that process.
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I want you to think back to the time when you bought a product. It could be anything. A new piece of clothing. A car. A laptop. Whatever.
Answer this question…
1. What pain were you eliminating?
Every product helps to eliminate some type of pain. There are costs associated with NOT buying the product. If you don’t get a new car, then you won’t be able to travel to work. That will make you feel:
- Annoyed for having to take the bus
- Frustrated when you can’t get to work on time
- Afraid of the possible financial repercussions
- Outraged that your existing car doesn’t work properly
We do buy products to experience a benefit, but we also do so to avoid the PAIN of a problem going unsolved in our life.
Bad things happen if we don’t solve this problem, so we week out a product that can do just that.
2. Amplification of negative emotions
The sharper and more intense that you feel pain, the more quick you will be to make a buying decision.
If your car breaks down, you need a new tire, and there’s only one car shop that’s close, you probably won’t haggle too much with the sales person.
Likely, you’ll begrudgingly and quickly make the purchase so that you can fix your car and get back on the road. You’re feeling too much pain and the emotional costs of not taking action are so high, that you gotta act FAST.
As a marketer, you can amplify those negative emotions by getting a person think about the potential outcome if they don’t solve this problem in their life.
They’ll then FEEL those emotions more strongly and be in the right frame of mind to buy the product, which solves that dreadful problem.
3. Create a mental movie
Ideally, you want the potential backer or customer to create a mental movie where they imagine what life would be like if this problem went unsolved in their life.
How would it make them feel?
What would their day-to-day life be like?
If they themselves come to the conclusion that life would be HORRIBLE if this problem went unsolved, then you have the ripe opportunity to introduce them to a solution!
This solution would solve the problem and you can paint a picture of a different mental movie where the problem IS solved in their life.
What would their life be like? How much better would it be?
How would it make them feel?
This a powerful way to get someone to come to a conclusion on their own, so that you don’t have to any kind of pushy marketing or salesmen-ship that is too over the top and too aggressive.
Discover other Kickstarter secrets…
If you want to discover other Kickstarter selling secrets, then I have a great announcement for you. I now have a course out there on Udemy where you can access all of this!
You’re about to discover:
- A remarkably easy way to get instantly funded in record time
- How to engineer a viral Kickstarter campaign
- A surefire storytelling formula for a killer pitch video
- How to be successful on Kickstarter (without a big following or “crowd”)
- Powerful weapons of mass influence that work every time
- And much more..
