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The System Used to Raise $581,549 on Kickstarter with Miggo

Published by Salvador Briggman. Find him on Twitter.

The Miggo team has stumbled on a strategy that allows them to consistently surpass their fundraising goal on Kickstarter.

They’ve formulated a dependable way to launch new products with crowdfunding and rack up thousands of pre-orders.

At the time of writing, the team has raised over half a million dollars on Kickstarter and is planning the launch of their next campaign.

Crazy, huh?

What’s even cooler is that this company had very humble beginnings. Over time, with the help of crowdfunding, they’ve grown into a go-to online store for photography accessories.

In this interview, Guy, the marketing brains behind these projects, shares everything that you need to know before you launch your product on Kickstarter or Indiegogo.

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