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The Strategy to Raise $686,748 on Kickstarter from 10,260 Backers

Published by Salvador Briggman. Find him on Twitter.

On this episode of the podcast, you’ll learn how one team raised $686,748 on Kickstarter from more than 10,000 backers.

I’m referring to the Public Goods crowdfunding campaign, which was launched by Morgan Hirsh and Michael Ferchak.

This project continually saw funding growth throughout the duration of the campaign. They executed an effective marketing strategy and were able to get on a slew of media publications.

Amazingly, it all started off of a $20,000 fundraising goal.

We discuss how they got traffic, backers, funding, and how you can do the same.

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