You’ve got an idea. Now what?
Most people stop there.
But what if you could turn that idea into a fully funded Kickstarter campaign?
In this episode of the Crowdfunding Demystified Podcast, host Salvador Briggman speaks with Toby Roberts, founder of Thaan Grill, who raised $171,155 from 300+ backers.
He didn’t start with crowdfunding. He started with a problem.
After seeing disposable grills fail in restaurants, he built something better—then tested and refined it repeatedly.
This isn’t just about the product. It’s about the process.
Toby used crowdfunding to validate demand, refine messaging, and build a community around live-fire cooking.
No guessing. Just testing.
This episode shows how a strong crowdfunding strategy drives real results.
You’ll learn:
- How one audience-building move can make or break your Kickstarter
- How this ad testing approach saves thousands before you launch
- What key signals reveal if your campaign will actually succeed
- Why the biggest shift turns your product into something people care about
This is a real crowdfunding strategy—simple, proven, and effective.
Resources and Tools Mentioned:
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- Kickstarter Launch Formula Audiobook
- Thaan Grill – World’s Most Beautiful Tabletop Charcoal Grill on Kickstarter
- Thaan Charcoal
