Ever wondered what makes a new product market-ready?
Some of the best products ever launched on crowdfunding platforms solve a problem that many people have (and sometimes, don’t even know about it!).
And most of the time, market readiness is what makes or breaks a campaign.
Today’s success story proves it!
We are lucky to speak to a creator who raised $204,499 from 78 backers for the world’s first fully flexible red light therapy panel!
It all started years ago when he experienced an injury on his left knee and his wife introduced him to heat therapy.
The therapy worked and he decided to bring this product to other people as well.
It took him and his team two years but he eventually launched the product on Indiegogo. And guess what?
It was FULLY funded in the first 10 minutes!
In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Lumaflex’s creator, John Graham, about the tactics that helped him blow past his funding goal and raise a 6-figure campaign!
They get down to the nitty-gritty of launching a new product, including how to ensure it is market-ready, create a buzz around it, and keep the momentum.
You’ll also discover the mindset that kept him going when things got pretty tough.
Hope you enjoy the listen, learn tons of new information from it and put it into practice!
If you find it helpful, please send some kindness our way by leaving a positive rating or review – it means the world to us!
Resources and Tools Mentioned on the Show
- Book a coaching call
- The FREE Crowdfunding PR Course
- The Kickstarter Launch Formula Audiobook (Get free audio book with Audible’s 30-day Free Trial)
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- LUMAFLEX on Indiegogo
- Lumaflex
