EP #404 From a Niche Product Idea to a 6-Figure Indiegogo Success | Goldie

I bet you’ve heard a lot about raising for a new product through crowdfunding.

I also bet it’s just half of the truth.

One area that often gets left behind in all the talk is what happens before you hit the ‘Go Live’ button. It’s the small steps that go a long way and today’s story proves just that!

In this episode of the Crowdfunding Demystified podcast Salvador Briggman talks to the co-founder of Sourhouse, Erik Fabian, who has managed to raise $122,498 on Indiegogo for a product that people passionately love. How cool is that?

The story behind their success goes back to April 2020, or the time when everything pretty much went … on hold.

Erik had just left his marketing consultant job, moved out of New York, and was trying to figure out what to do next.

Around that time, many people started home baking and Erik spotted a grey area in the making of sourdough bread.

Two years, lots of testing and an indefinite number of sourdough bread later, Erik and his partner Jenny launched their first crowdfunding campaign for Goldie, a game-changing product for warming sourdough starter.

In today’s show, Erik will share the pre-launch tactics that helped them raise a six-figure for their product. These include tips on using different marketing channels, building product credibility, nailing the fulfilment planning, and more!

All you need is a pen, paper, and a willing ear to hear all the small steps that will set your next campaign up for success!