Want to launch a successful Kickstarter campaign?
Wondering how to turn it into a crowdfunding hit?
In this episode of the Crowdfunding Demystified Podcast, host Salvador Briggman sits down with Thomas Bertani from Substance Labs, creator of BrickBoy, to discuss how his team transformed a LEGO Game Boy into a fully playable console and built a successful crowdfunding campaign around it.
After LEGO released its collectible Game Boy set, fans loved the design but wished it actually worked. The team quickly developed a kit that preserved the LEGO building experience while adding real gameplay functionality.
A compact electronics kit that turns a display model into a playable handheld console — combining nostalgia with modern technology.
In this episode, you’ll learn:
- How THIS method confirmed demand before launch
- Why this marketing channel became the campaign’s biggest growth driver
- How understanding one KEY group shaped the entire marketing strategy
- And much more!
If you’re planning a Kickstarter, building a physical product, or validating a new idea, this episode offers practical lessons you can apply right away.
Resources and Tools Mentioned:
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- Kickstarter Launch Formula Audiobook
- BrickBoy — The kit that makes the LEGO® Game Boy come alive on Kickstarter
- BrickBoy
