Crowdfunding Success Tips https://www.crowdcrux.com Crowdfunding Blog Thu, 17 Aug 2017 13:00:51 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.1 42800965 This One Simple Crowdfunding Trick Raised $5k in 24 Hours https://www.crowdcrux.com/one-simple-crowdfunding-trick-raised-5k-24-hours/ Thu, 17 Aug 2017 13:00:51 +0000 https://www.crowdcrux.com/?p=13297 Do you want to raise $5k in 24 hours?
Uh… Heck yes! 
What about $200k in 60 days?
That would be epic. Right?
Today, you’re going to discover the step-by-step launch strategy that was ...

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Do you want to raise $5k in 24 hours?

Uh… Heck yes! 

What about $200k in 60 days?

That would be epic. Right?

Today, you’re going to discover the step-by-step launch strategy that was used to raise $203,178 on Kickstarter for Shapeshifter: The world’s first shape-able stiff brim sunhat.

I spoke with C. Damien Henning, the savvy entrepreneur and avid backpacker behind this campaign.

In our candid interview, Damien revealed the inner-workings of his marketing machine. You’ll learn why this project became so popular overnight.

Here’s a hint… it’s not complicated.

In fact, you can implement the exact same strategy!

Links and Resources Mentioned in This Episode

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A Kickstarter Mega Success Reveals His Proven Launch Strategy https://www.crowdcrux.com/a-kickstarter-mega-success-reveals-his-proven-launch-strategy/ Thu, 10 Aug 2017 13:00:27 +0000 http://www.crowdcrux.com/?p=13286 You won’t believe it when you hear it.
Today’s podcast guest has launched 30 campaigns on Kickstarter!
I’m talking about Michael Mindes, the founder of Tasty Minstrel Games.
Having raised millions of dollars over ...

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You won’t believe it when you hear it.

Today’s podcast guest has launched 30 campaigns on Kickstarter!

I’m talking about Michael Mindes, the founder of Tasty Minstrel Games.

Having raised millions of dollars over the last several years, he knows exactly what works and what doesn’t when it comes to raking in backers and funding.

This mastery of crowdfunding and Kickstarter has enabled him to grow a million-dollar a year business and hire a handful of full-time team members.

Rather than slaving away at a boring 9-5 day job, he’s now doing what he loves!

You’re gonna want to listen up.

He’s revealed this verified launch strategy in today’s podcast episode. It’s allowed him to launch multiple successful Kickstarter campaigns!

Links and Resources Mentioned

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21 Ways to Promote Your Crowdfunding Campaign https://www.crowdcrux.com/ways-promote-crowdfunding-campaign/ Wed, 09 Aug 2017 13:00:39 +0000 http://www.crowdcrux.com/?p=13266 Wanna know what sucks?
When you launch your crowdfunding campaign and…
Crickets! No one’s checking it out. No one’s backing it.
Maybe you had an initial surge of activity, but now that’s all ...

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Wanna know what sucks?

When you launch your crowdfunding campaign and…

Crickets! No one’s checking it out. No one’s backing it.

Maybe you had an initial surge of activity, but now that’s all died down.

It’s scary, embarrassing, and nerve racking.

Thankfully, there are many steps that you can take to promote your crowdfunding campaign, get more traffic, and rope in more backers.

You can use some of the ways below to unlock your fundraising potential!

1. Facebook Advertising

This is a hot topic! Right now, Facebook advertising is highly profitable for ecommerce companies.

You can use Facebook ads to reach the exact audience that is interested in your product, cause, or initiative.

There are also many powerful techniques in the Facebook playbook, like:

  • Lookalike Audiences
  • Retargeting Pixel
  • Custom Audiences

That you can use to supercharge your results.

2. CrowdfundingPR

CrowdfundingPR is a partner website that you can use to submit a free or enhanced press release for your crowdfunding campaign. Along with news outlets, you’ll also have your project shared with social media followers.

There are also many other websites like PRWeb that you can also use to publish a press release online.

3. The Gadget Flow

In full disclosure, The Gadget Flow is a sponsor of my podcast. They offer a number of options to share your campaign with their community of more than 25 million people (per month).

This website first started as a community where early adopters could discover cool, new products. They curate selections that their users might like.

4. KickstarterForum

Kickstarter Forum is the online forum that accompanies this blog.

With more than 7,000 members, this community stands as one of the top places in the industry where creators can get together, ask questions, and promote their campaign.

5. Email Marketing

Email marketing is the holy grail of ecommerce and crowdfunding.

If you want a visitor to make a buying decision, get them on your email list.

Before launching your campaign, I’d recommend building up a pre-launch email list of leads that are interested in your product.

You can use a tool like LeadPages to make a simply landing page that will collect their email address.

6. PR and Influencer Outreach

As more and more crowdfunding campaigns are launched every single day, it’s becoming harder to stand out from the crowd.

When you get into a media publication, you’ll instantly stand out to potential backers as a credible project that’s worth looking into.

You can use influencers to convince visitors to take a few seconds to watch your video and learn about your product. We always trust recommended companies more than random companies in our Facebook feed.

7. Facebook Promotion Companies

A bunch of companies have emerged to help you with paid Facebook ads. While I don’t specifically endorse any of these, I wanted to create a list to get you started.

Some of these include:

8. Facebook Groups

A quick search on Facebook yields a ton of groups that are related to crowdfunding, Kickstarter, and Indiegogo.

These groups are a great opportunity to get questions answered, learn a little bit about crowdfunding, and see what other cool campaigns are launching.

You can join one of these groups, network with members, or share your project. Just don’t spam!

9. LinkedIn Groups

LinkedIn is another venue that you can use to get the word out about your campaign.

I also think it’s a great resource for learning about marketing and meeting other users. Don’t shy away from making new business connections.

10. Google+ Groups

Google+ has certainly decreased in popularity over the years, but I still use it for the group functionality. It only takes a few seconds to join a group and see whether or not it’s active.

As always, I recommend engaging in a group rather than just blasting your link. Relationships are the key to crowdfunding success, not just visibility.

11. Kicktraq Banner Ads

Aside from niche-specific ads, like on Board Game Geek, Kicktraq is a great way to get in front of visitors interested in crowdfunding and Kicktstarter.

Their website is extremely popular and is used to showcase news and analytics regarding new projects.

12. Krowdster

This database and software is one option for gaining access to a list of influencers, backers, and potential supporters of your campaign.

You can also use their software to build up a list of followers on Twitter.

13. Social Media

No doubt, you’ve already seen how a crowdfunding campaign can gain thousands of backers from social media.

The word that everyone throws around is “virality.”

“That campaign went viral!”

While it’s true that some campaigns go viral, the vast majority use social media as a way to build up an audience of interested followers BEFORE launching their campaign.

If you haven’t engaged in those type of pre-launch activities, you can also pay social media influencers to share your project with their following.

14. Live Streams

Recently, live streaming has grown into a powerful way to connect with social media followers.

The fact that an event is “live” will command far greater attention on platforms like Facebook. This is true not only from a psychological standpoint, but also in terms of the platform’s algorithm.

You can also use live streaming on platforms like Kickstarter to build a relationship with your existing followers and gain new ones.

15. In-Person Events

In-person events are another way that you can generate leads and get more backers for your crowdfunding campaign.

The great thing about live events is that you can answer any questions or objections that come up right away. You can also get a read on how excited people actually are by reading their body language.

This strategy was referenced in a previous episode of the podcast, “Smart Kickstarter Marketing Techniques That Just Plain Work.”

16. Friends and Family

Most people will announce the project to their friends and family, but not many actually follow up with that request.

Make sure that you’re keeping a list of all of the people you’ve told the project about, which ones have responded, and which ones have indicated an interest in supporting it, but for whatever reason, haven’t yet.

You can’t just expect people to take action on their own. They need a bit of coaxing towards the finish line.

Don’t forget to also ask your core network to share it with their network.

17. Crowdfunding Forum

Crowdfunding Forum is another resource that we’ve put together to help you with your campaign.

You can use it to connect with other entrepreneurs. You can also share your project with crowdfunding enthusiasts.

Learning should always be a part of the launch plan, so don’t forget to read other user’s posts to gain a feel for what the fundraising process will be like.

18. Paid Reviews and Demos

Public relations is a major part of every successful Kickstarter and Indiegogo campaign.

A review of your product on a major blog can do wonders for your brand. If it’s positive, it will certainly drive backers your way.

You can also reach out to influencers on platforms like Instagram and YouTube.

19. Referral Programs

More and more, I’ve seen crowdfunders use Indiegogo’s referral tool to incentivize influencers to share their project.

One way to get people excited about sharing your campaign on social media or with their friends is to give them a reason to.

A referral program is a great way to set up a win-win situation where you’ll get more traffic and they’ll be rewarded for their efforts.

20. Reddit

There are many communities on reddit that function as online forums where you can discuss topics or share your project.

For example, there is the r/Kickstarter and r/Crowdfunding sub-reddit. You should also interact in subreddits that are specific to your industry.

21. Podcasts

Lastly, there are a growing number of podcasts on iTunes that you can tap into to share your story.

A lot of these shows are niche-specific, mine included!

Since a podcast listener is usually tuning in to a 30 – 60 minute long show, these are highly engaged individuals.

Over that span of time, they can get to know more about you, your product, and what you’re raising money for.

Don’t be afraid to reach out to some of the hosts of these podcasts and pitch your story to them.

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7 Reasons Why Kickstarter Campaigns Fail to Raise Funds https://www.crowdcrux.com/reasons-kickstarter-campaigns-fail-raise-funds/ https://www.crowdcrux.com/reasons-kickstarter-campaigns-fail-raise-funds/#respond Fri, 04 Aug 2017 13:00:19 +0000 http://www.crowdcrux.com/?p=13249 It’s incredibly frustrating when you fail to hit your Kickstarter fundraising goal.
You’ve poured time, energy, and money into launching this product on Kickstarter and you have nothing to show for ...

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It’s incredibly frustrating when you fail to hit your Kickstarter fundraising goal.

You’ve poured time, energy, and money into launching this product on Kickstarter and you have nothing to show for it.

What’s worse than the actual failure is the public embarrassment of letting down tens, hundreds, or even thousands of backers.

I want to spare you this mental anguish. It really sucks.

Thankfully, you’re a part of the small minority of entrepreneurs and creative types that are researching what it takes to be successful with crowdfunding.

At the same time, while preparation might improve the chances that you surpass your fundraising goal, it doesn’t guarantee it!

Let’s go through a few of the reasons that Kickstarter campaigns flop. This will help you avoid dreaded public failure.

1. A Weak Halfhearted Team

I hate to say it, but it’s true. You, as an individual, can only accomplish so much by yourself. You’re limited by your time, skills, and natural abilities.

If you want to work on a project larger than yourself, then you’re going to need to assemble a robust team that is enthusiastic about your vision.

The reason I say this is that I’ve met many hopeful entrepreneurs through this blog, the Crowdfunding Demystified Podcast, Kickstarter Forum, and the Kickstarter Launch Formula.

They’re doing everything RIGHT. They’re learning. They’re educating themselves. But then, when they finally do launch, they don’t see the results they were hoping for.

A piece of the puzzle is missing.

You drastically improve the chances of soaring past your Kickstarter goal when you’ve attracted a committed team that is going to help you every step of the way.

This team should have diverse skill sets, so that they can help you with various aspects of the project.

2. No Coach, Mentor, or Consultant

You’ve never built a house before, right?

Let’s say you’re trying to build a house. You’re gonna do everything from financing to construction.

Sure, you could figure that all out by yourself. You could pick up books at the library. You could google around the internet and read articles on home building.

No matter how prepared you thought you were, you’re probably gonna mess up at some point.

Why?

Because you’ve NEVER built a house before. Your blueprint might be off and you have to re-do the foundation. Your plumbing and electric system might fail. It’d turn into a huge head ache.

You’d stand a far greater chance of success if you hired a coach, mentor, or master planner that can help you every step of the way.

The same principle can be applied to crowdfunding. Experts like myself are there to help you.

Sure, you gotta invest in yourself and your project. But, a small fee is nothing compared to knowing that you’re armed with a proven plan that works when it comes to getting backers for your campaign.

Retain the services of a consultant or coach to point you in the right direction. They can help you with choosing other service providers, creating a marketing plan, and getting the word out about your campaign.

3. Zero Advertising Budget

When self-publishing first became a thing, it was easy to dream that you were going to become the next bestselling author.

After all, there were no more barriers. You just have to write a book and publish it yourself!

The reality is that writing a book is a lot easier than selling a book. To sell a book, you need a marketing budget. You need to do the same things that a publishing company would do to promote your work.

Similarly, it’s true that Kickstarter removes the “gatekeepers” that were stopping your project from coming to life. Now, though, you must be the one to market and promote your work.

No one’s going to do it for you.

As Kickstarter has matured as a platform, there has been a remarkable increase in the quantity and quality of campaigns. In order to stand out on the site, you gotta invest in marketing and advertising.

This budget could go towards:

Many campaigns fail to hit their fundraising goal because they don’t have an advertising budget.

They must rely on “hoping” and “pleading” influencers to share their project for free, which we both know, isn’t gonna happen.

4. Sad Truth: It Shouldn’t Exist

There is a reason that television shows are canceled.

There is a reason that after a certain point, movie sequels cease to be created.

It’s because there isn’t a big enough audience and it’s not profitable.

I’d think of Kickstarter as a testing ground. You’re seeing if there’s enough interest to turn this project from an idea into a reality.

Just because you fail to get funding for THIS project doesn’t mean that you can’t come up with another idea and raise money with crowdfunding.

The only way that you’ll be able to know for sure whether or not you’re going to successfully raise funds on Kickstarter is if you validate the product before launching.

This means that you objectively determine people WANT this product and are willing to pay for it.

Not every project should exist, because quite simply, not enough people want it to. They’re not willing to pay for the end-product. They don’t believe in the mission.

5. Poor Branding and Campaign Design

Just because you have a vision for a product doesn’t mean that it’s clearly communicated to your backers.

I see many great products fail to raise funds simply because they didn’t do an effective job explaining their campaign to the public.

They don’t show people USING the product. They don’t show the lifestyle behind the product.

This makes it harder for backers to imagine how they’d use the item in their daily life. As a result, they’re less likely to support the campaign.

Make sure that you have high resolution images of the product. Include various angles with different backgrounds.

Here are a few others ways that you can enhance your campaign page:

  • Use media logos to build credibility
  • Have photos of people using the product
  • Make attractive headline images to break up text
  • Include photos of your team
  • Don’t forget a production timeline
  • Highlight features and benefits, not just product specs
  • Include high quality music in your video

Your branding and campaign design will have a direct result on how many people that visit your page convert into backers.

6. Lack of a Media Outreach Strategy

Often times, funders will hit a wall.

They were able to hit a certain milestone, but they have trouble growing past it.

When talking to these campaigns, the #1 most popular regret I hear is, “I wish we had a better media strategy.”

That way, they’d be able to push past the “Kickstarter slump” and maintain their fundraising momentum.

I’ve put together a free video course to walk you through the basics of media outreach.

—> You can check out the course here <—

When you’re mentioned by a blogger, influencer, or media publication, you gain access to a whole new audience that hasn’t yet heard about your Kickstarter project.

Not only will you get more traffic to the campaign, but you’ll also boost the backer numbers for your project.

7. Bad Timing

Finally, many crowdfunding campaigns will fail to raise funds simply because the timing was off.

The Coolest Cooler Kickstarter campaign is a great example of this. Initially, it failed to hit its goal when it was launched in January. However, it was re-launched closer to the summer months turned into a massive success!

You can do the right things at the wrong time and fail miserably. You have to do the right things at the right time.

Make sure to take into account the time of the year you’re launching, along with the day of the week.

Don’t forget to factor in how long it will take you to fulfill rewards and when your backers will have the product in their hands.

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The Exact Process To Go From FAILURE to $25k on Kickstarter https://www.crowdcrux.com/exact-process-go-failure-25k-kickstarter/ Fri, 04 Aug 2017 13:00:05 +0000 http://www.crowdcrux.com/?p=13261 I hear it all the time… “Sal, my campaign is struggling!”
If you’re planning for the launch of a Kickstarter campaign or currently in the trenches, pay attention.
This entrepreneur failed with ...

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I hear it all the time… “Sal, my campaign is struggling!”

If you’re planning for the launch of a Kickstarter campaign or currently in the trenches, pay attention.

This entrepreneur failed with two crowdfunding launches before he struck gold.

His first two projects didn’t attract much attention or funding. Then, he changed something.

All of a sudden, he was off to the races! He ended up raising MX$ 429,900 or about $25k USD.

I promise you, you’re gonna want to hear what he has to say about getting backers, attention, and funding.

This episode with William of Aether Tower is chocked full of practical tips, strategies, and wisdom.

Links and Resources Mentioned on the Show

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7 Cool Projects That Are Currently InDemand on Indiegogo https://www.crowdcrux.com/7-cool-projects-currently-indemand-indiegogo/ https://www.crowdcrux.com/7-cool-projects-currently-indemand-indiegogo/#respond Wed, 02 Aug 2017 13:00:15 +0000 http://www.crowdcrux.com/?p=13231 Indiegogo InDemand is a platform where creators who have just run successful crowdfunding campaigns can go to start pre-sales for their product.
This opportunity is great because it gives creators support ...

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Indiegogo InDemand is a platform where creators who have just run successful crowdfunding campaigns can go to start pre-sales for their product.

This opportunity is great because it gives creators support when transitioning from crowdfunding to e-commerce. Crowdfunding enthusiasts also get a second chance to back projects that they might have missed out on at first.

Everyone wins.

The great thing is that to get on InDemand, you don’t even need to have run a campaign on Indiegogo. Many creators who launch on InDemand were successful on other crowdfunding platforms like Kickstarter before switching over to continue taking orders while they work on fulfillment for their first campaign.

Here are 7 cool projects that recently came to Indiegogo InDemand:

1. The Empire – Aerospace Grade Titanium Sunglasses

Creators: Patrick Eckstein

Total Amount Funded: $494,010+

Number of Backers: 2,708+

William Painter’s The Empire are a pair of incredible and durable sunglasses made from aerospace grade titanium and polarized lenses. Always find yourself buying new sunglasses? It’s your lucky day, since The Empire sunglasses come with a lifetime guarantee.

These stylish sunglasses for adventurers are available on InDemand starting at $155 for one pair.

2. WarmEmbrace

Creators: Funded Ventures

Total Amount Funded: $80,282+

Number of Backers: 385+

Warm Embrace is a weighted blanket that hugs you, making you feel safe and secure while improving your quality of sleep.

This blanket uses the concept of grounding to help us fight stress and may reduce the symptoms of many physical and mental health problems, ranging from depression and anxiety to menopause.

Backers can pre-order their own WarmEmbrace on Indiegogo InDemand for $180.

3. Helionox: Deluxe Edition

Creators: Taran Kratz

Total Amount Funded: $82,187+

Number of Backers: 1,356+

Helionox is a movement-based deck building strategy game for 1 to 4 players, with competitive, cooperative, and solo game modes.

The game takes approximately 20 minutes per player to finish and is set in the distant future where players fight for influence by doing things like setting up embassies on different worlds or obtaining powerful technology and operatives.

This popular fast-paced game with a new expansion is available to pre-order for $59.

4. Back Rac: Back Pain Relief-Acupressure Massage

Creators: Travis Buhl

Total Amount Funded: $156,913+

Number of Backers: 1,419+

The Back Rac is a hands-free device that allows you to easily treat back pain using soft tissue massage and joint mobilization. Similar products can be painful and uncomfortable to use, so the Back Rac takes care of this problem by spreading the pressure over a larger treatment area.

If you suffer from back problems due to injury, your desk job, poor posture, etc., you can pre-order your own Back Rac on Indiegogo InDemand for $99.

5. Ettitude – Fresh Bedding Reimagined with Coffee

Creators: Phoebe Yu

Total Amount Funded: $27,242+

Number of Backers: 140+

As a coffee lover, I’ve come across a lot of cool caffeine-related products in my lifetime, including coffee-cake, coffee gummies, and a fair share of cute and creative coffee mugs. One thing I haven’t seen is a coffee-related product that helps you sleep (except maybe decaf, haha).

Ettitude changed that with their bamboo coffee bedding that absorbs odors and dries faster than any bedding in the world. This bedding is not only easier to clean and take care of, it keeps your bed feeling dry, fresh, and clean longer.

Backers can pre-order a Basic Sheet Set for $120 along with a range of other options including coffee-grind infused pillow cases and duvet covers.

6. Bean: The Ultimate Consumer SLA 3D Printer

Creators: Kudo3D Inc

Total Amount Funded: $716,708+

Number of Backers: 1591+

The Bean is an affordable, high-resolution SLA 3D printer that uses reliable resin. It is compact and stylish, with a maximum build area of 2.7 in x 4.7 in (12.1 cm x 6.8 cm) and a build height of 5.9 in (15 cm).

Backers can pre-order their own Bean 3D printer by Kudo3D for as little as $449.

7. STEAMTeam 5: The Beginning

Creators: Pamela Metivier

Total Amount Funded: $30,519+

Number of Backers: 521+

STEAMTeam 5: The Beginning is an ambitious book that follows 5 female characters that use science, technology, engineering, art, and math to do great things. The book’s goal is to empower girls to pursue the subjects that interest them regardless of stigma and gender roles.

STEAMTeam 5 makes it cool for boys and girls to use their knowledge and curiosity and go on amazing adventures.

You can preorder your own hardcover copy of the book on InDemand for $29.

Conclusion

Crowdfunding is a lengthy process and the job is not finished when the campaign is over and your goal is reached. Creators have a lot more work to do behind the scenes to finish manufacturing their product and ship rewards out to backers.

Some established companies already have e-commerce sites set up when they launch their crowdfunding campaigns, which means they might be less likely to turn to Indiegogo InDemand. For newer companies, creators, and artists, however, InDemand can be a useful way to take pre-orders while they sort out fulfillment for their first backers without having to turn away additional sales and interest.

If you missed out on any of these campaigns or just learned about them for the first time and something caught your interest, you can head out to Indiegogo InDemand now to show your support and get rewards at a small discount off the retail price.

Tell us what project is your favorite in the comments below!

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This ONE Technique Raised $403,242 on Kickstarter for a Board Game https://www.crowdcrux.com/the-one-technique-raised-403242-on-kickstarter-for-a-board-game/ https://www.crowdcrux.com/the-one-technique-raised-403242-on-kickstarter-for-a-board-game/#respond Thu, 27 Jul 2017 13:00:18 +0000 http://www.crowdcrux.com/?p=13206 I had a blast interviewing Travis Hancock, the founder of Facade Games.
Travis and his wife Holly have raised $506,589 on Kickstarter with two successful crowdfunding campaigns.
It’s clear, the husband and wife ...

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I had a blast interviewing Travis Hancock, the founder of Facade Games.

Travis and his wife Holly have raised $506,589 on Kickstarter with two successful crowdfunding campaigns.

It’s clear, the husband and wife duo are an unbeatable team!

Now… anyone can raise funds on Kickstarter one time.

It could be a fluke, or they just got lucky.

But, to wildly surpass your goal twice? That takes careful preparation and planning.

There’s a science behind their remarkable success.

Travis came on the podcast to share with you exactly how he’s gotten backers, marketed the campaign, and built up a following on the platform.

Here’s the kicker… the company doesn’t have thousands and thousands of social media followers.

In fact, they just have a couple of hundred.

So, how the heck did they raise half a million on Kickstarter?

You’ll just have to listen to find out!

Links and Resources Mentioned

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers. 
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
  • Woocommerce
  • WordPress hosting
  • Crowdox

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The Ultimate Crowdfunding Marketing Strategy https://www.crowdcrux.com/ultimate-crowdfunding-marketing-strategy/ https://www.crowdcrux.com/ultimate-crowdfunding-marketing-strategy/#comments Wed, 26 Jul 2017 12:53:22 +0000 http://www.crowdcrux.com/?p=13224 There is a step-by-step proven strategy that you can use to raise money with crowdfunding.
I’m talking about getting funding for your startup or creative venture on websites like Kickstarter ...

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There is a step-by-step proven strategy that you can use to raise money with crowdfunding.

I’m talking about getting funding for your startup or creative venture on websites like Kickstarter and Indigegogo

It is 100% possible to rope strangers into your campaign, grow your following, and get funding if you follow a smart launch strategy.

In this post, I’m going to delve into some of the powerful techniques that you can use to gather a crowd of raving fans, get more visibility, and develop an irresistible crowdfunding campaign.

We’ll cover some of the cutting-edge ways that successful entrepreneurs get backers and surpass their fundraising goal in days, hours, or even minutes.

Many of these little known secrets have been discussed on my podcast, Crowdfunding Demystified, where I bring on guests that have raised money from the crowd.

Are you ready to supercharge your crowdfunding campaign? Let’s dive in!

1. Success Isn’t an Accident. It’s Secretly Manufactured.

Have you ever wondered why some projects seem to surpass their goal quite easily within the first week? Here’s why!

One of the little known facts about successful Kickstarter campaigns is that they go to extra lengths to ensure that their project is successful right out of the gate.

Rather than setting an ambitious fundraising goal and hope they rally enough supporters to hit it, they’ll set a LOW and ACHIEVABLE goal. This is a fundraising amount that they know they can surpass within the first week or two of the campaign duration.

Secretly, they’re hoping to raise much more, but this is the minimum amount that is needed in order for them to make the project happen.

By setting a low goal, they’re ensuring a few things:

  1. They’re going to be able to collect the cash. Since Kickstarter is all-or-nothing, you gotta hit your goal if you want to keep the funds you’ve raised.
  2. They’ll capitalize on momentum. Momentum is a powerful concept in marketing and life. It’s much easier to acquire a new customer when you already have some existing customers. Not only does it create social proof, but it also makes people want to get in on the action.
  3. They have a “story” or “event” that they can take to the media and other outlets. Since they’ve surpassed their goal, they’re a part of a minority of crowdfunded products which might be written about by bloggers and journalist.

Once you see the benefit of setting a fundraising goal that’s easy to achieve, it becomes a no-brainer. You’re only making it harder for yourself!

Of course, you need to make sure that you can still fulfill rewards at this goal. Make sure that you’ll have enough money to ship out products to your backers.

2. Line Up Your Initial Backers for A Funding Boost

Now that you know the importance of hitting your goal, it’s time to plan for a strong launch on Kickstarter or Indiegogo.

You’ll need to line some initial backers that you know will support your project. These initial funds will help your campaign trend much better in the Kickstarter algorithm so that you’ll be seen by super backers.

I would recommend segmenting your list of potential backers into:

  • Friends
  • Family
  • Core Supporters
  • Interested Supporters

You might have the contact information of these backers in the form of email, Facebook, or even phone number. Some (typically interested supporters) might just be following you on a social network.

You’re going to want to announce the campaign in waves. First to your friends. Then to your family. Next comes your core supporters. Finally, you’ll reach out to you interested supporters.

It’s going to be your MISSION to get each group to take action as soon as possible. You want them to get their pledge in ASAP!

Not only will this help boost your funding meter, but it’s also beneficial for when you announce the launch to your “interested supporters.” These individuals are not as sold on the project as the other groups.

When they see that a TON of people have already backed the campaign, they’re going to be far more likely to hop on the bandwagon and support the project.

3. Build a Pre-Launch List of Warm Leads

Now… not everyone is going to give you their email address when they stumble onto your website.

You’re going to miss out on a lot of potential “leads” that could very easily convert into backers for your crowdfunding campaign.

When you’re in the pre-launch phase, I’d recommend spending the majority of your time working to build an email list of leads that are interested in your project.

There are many different ways to do this including:

If you have an advertising budget, which you should, begin to retarget website visitors on Facebook and drive them to a landing page that gets them to sign up to your email list.

You can also target cold traffic based on specific interests and get them onto your pre-launch email list.

You should then “warm” them up to the campaign and crowdfunding platform before you launch. This will make it more likely that they take action on day one!

This pre-launch email list is an important distribution tool. You’ll use it to announce your new project.

If you think about it, many campaigns that have already had success on Kickstarter are ONLY able to raise money from their previous backers because Kickstarter notifies those backers via email that this creator is running another campaign.

Email is a major way that superbackers find out about new crowdfunding campaigns.

4. Most Six and Seven Figure Raises Invested in Advertising

If you want to raise more than six figures on Kickstarter or Indiegogo, you’re going to need:

  • A stellar product that people love
  • A proven marketing strategy
  • A big advertising budget

You have to be willing to spend money to get your campaign in front of interested backers. The majority of guests that I’ve had on my podcast have spent money on advertising, in some form.

That could include:

  • Facebook Ads
  • Promotion companies
  • Banner advertisements
  • PR Firms and Press Releases

If you do nothing else, I highly recommend looking into how you can get media attention for your project. This is going to be the best bang for your buck, because a media hit comes with FREE traffic, credibility, and access to a whole new group of backers.

I’ve put together a free course to walk you through some of the basics of marketing, the media, and how to stand out in a crowded landscape.

You can learn more about the course here.

The great thing about advertising is that you’re not just wasting money. Advertising is not a sunk cost.

If you know what you’re doing, you can double, triple, or even quadruple your money in the form of sales of your product

5. Celebrate Your Milestones To Get More Backers

We haven’t even touched the concept of organic social media marketing. I’ve talked a lot about that in my online course, particularly how to build up a following.

If you’re wondering how to get the word out about your campaign in a non-spammy way, I’ll introduce you to the simple but ingenious concept of “celebrating” your milestones.

Basically, you want to find as many excuses as possible to talk about your campaign with your followers. This could include sharing:

  • Behind the scenes footage
  • Prototype renderings
  • New announcements
  • Milestones you’ve hit
  • Stories about your supporters

The side benefit of sharing these types of messages on social media is that inadvertently you’re able to talk about your project! Followers will be reminded that you’re running a project. If they forgot to back it, they’ll then take the time to do so.

We all lead very busy lives and it’s easy to forget to do something. A follower might want to give money to your campaign, but they quite simply got caught up doing emails or taking care of their kid.

A lot of beginner marketers will spam the link to their project and say things like, “Hey can you check out my campaign?”

This comes off as selfish. It’s seen as a nuisance.

We all love it, however, when one of our friends experiences a victory. We love reading human interest stories.

Using the technique I’ve mentioned, you can make sure that people continue to view you in a positive light while you talk about your fundraiser.

6. Unlock Instant Funding With PR

What if… a bunch of visitors came to your campaign page on Kickstarter or Indiegogo, but they didn’t pledge?

They’re on the edge of becoming a backer, but for whatever reason, they click off the page. Infuriating, right?

In the past, I’ve talked about the concept of social proof and how sometimes, visitors simply don’t trust you. They don’t believe in your ability to execute your idea.

Getting featured on a media publication is the easiest way to go from being a nobody to a somebody in the eyes of the crowd.

You can quickly become trustworthy, relevant, and interesting to a website visitor that has never met you in person.

Not only does the media certify you as a legitimate entrepreneur, but it also drives traffic your way.

When a journalist writes a story on your product, all of the readers of that publication can go and check out your project!

It’s pretty powerful, and one of the reasons that PR firms can charge a high ticket price for their services.

These are many easy-to-implement techniques to get media attention. I’ve written down the specific strategies that I’ve used to get on sites like CNN, The Wall Street Journal, The New York Times, and more.

I’ve presented all of this in easy-to-digest videos in my latest program, The Complete Crowdfunding PR System.

If you’re interested in learning more, this link will give you access to some free training videos to get you up to speed on the subject.

Conclusion

I hope you found this article to be helpful! If you’re like most crowdfunders, you’ve likely come across many articles, podcasts, and YouTube videos just like this.

There’s a ton of free information out there with basic crowdfunding strategies. At the same time… still… the success rate is only 35% on Kickstarter.

If you truly want to raise funds and blow past your goal, you’re gonna have to start investing in yourself. It’s totally worth it to find a coach, invest in a program, or hire a consultant that can help you every step of the way.

Of course, if you have any questions, don’t hesitate to leave a comment down below!

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The System Used to Raise $581,549 on Kickstarter with Miggo https://www.crowdcrux.com/system-used-raise-581549-kickstarter-miggo/ Thu, 20 Jul 2017 13:00:31 +0000 http://www.crowdcrux.com/?p=13200 The Miggo team has stumbled on a strategy that allows them to consistently surpass their fundraising goal on Kickstarter.
They’ve formulated a dependable way to launch new products with crowdfunding and ...

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The Miggo team has stumbled on a strategy that allows them to consistently surpass their fundraising goal on Kickstarter.

They’ve formulated a dependable way to launch new products with crowdfunding and rack up thousands of pre-orders.

At the time of writing, the team has raised over half a million dollars on Kickstarter and is planning the launch of their next campaign.

Crazy, huh?

What’s even cooler is that this company had very humble beginnings. Over time, with the help of crowdfunding, they’ve grown into a go-to online store for photography accessories.

In this interview, Guy, the marketing brains behind these projects, shares everything that you need to know before you launch your product on Kickstarter or Indiegogo.

Links and Resources Mentioned

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4 Powerful Ways To Get Crowdfunding Backers with Facebook Ads https://www.crowdcrux.com/ways-to-get-crowdfunding-backers-with-facebook-ads/ https://www.crowdcrux.com/ways-to-get-crowdfunding-backers-with-facebook-ads/#comments Wed, 19 Jul 2017 13:00:31 +0000 http://www.crowdcrux.com/?p=13182 If you aren’t running Facebook ads for your crowdfunding campaign, you’re leaving money on the table!
Without a doubt, Facebook ads are the fastest way to get new backers for your ...

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If you aren’t running Facebook ads for your crowdfunding campaign, you’re leaving money on the table!

Without a doubt, Facebook ads are the fastest way to get new backers for your Kickstarter or Indiegogo campaign. Even notable marketing agencies have sprung up just to run these types of ads for your campaign.

When you know what you’re doing, Facebook ads are extremely profitable and easy to deploy. However, if you have no idea how Facebook works, you’re gonna waste a lot of money advertising your campaign.

I want to help get you up to speed quickly so that you can begin getting more backers for your crowdfunding campaign.

I’m going to go through some of the proven strategies for running profitable ads. These tips are best used for product-centric campaigns.

At the same time, as we saw with the last election, you can also use Facebook ads to get people to take action in a number of different industries, whether it’s for a cause-related, political, or nonprofit crowdfunding campaign.

There are a few different variables when it comes to Facebook advertisements. There is:

  • The creative. This is the image that you use to convey your message on the platform.
  • The copywriting. This is also part of the message that users see. It should persuade them of the value of clicking on the advertisement. 
  • The audience. Who is going to see this advertisement and how are they connected to you. Are they cold leads or warm leads?
  • The offer. This is the value you’re offering users. This is the overall reason they should click on your advertisement.

In the points below, I’m going to be hitting on several of these variables and how you can employ a strategy to get the most bang for your buck.

1. Custom Audience: A Profitable Approach to Ads

I’ve found that advertising to a custom audience tends to be the greatest ROI for my ad spend. This could take the form of website visitors or a look-a-like audience, but I’ll get into that later.

At the moment, I’m referring to the option where you can upload a list of email subscribers and Facebook will advertise to those individuals on their platform.

You might say to yourself… why would I want to do that when I could just send them an email?

Good question!

The reason is that not everyone is going to open your emails. Depending on the size of your email list, you could be getting anywhere from 20 – 50% open rates. This will also vary depending on how receptive people are to you and your message.

If you have an email list of 2,000 people, that could be 400 – 1,000 people who are not receiving your messages!

You could create a custom email list of people who are not opening your emails and upload it to Facebook. You could also just upload the entire list.

The great thing about this approach is that individuals who have signed up to your email list are pre-selected to be interested in your offer. They’ve already taken the time to give you their email address.

This is why you’re going to tend to see more of a profitable ad spend when you create a custom audience in this manner. People already:

  • Know who you are.
  • Are interested in what you have to offer.

There are a lot of different types of email lists that you can upload, including:

They’re warm leads.

If you don’t have an email like like this, go and check out my article on getting email subscribers.

2. Retargeting Ads: Taking Custom Audiences A Step Further

Now that you’ve uploaded a list of leads that you’ve generated from your marketing, it’s time to take your Facebook advertising a step further.

Another way that you can create a custom audience in Facebook is with your own website traffic. You can target people who have come to your website in the past.

Since SO MANY people use Facebook (1.15 billion mobile daily active users), it’s likely that they’re also going to be on Facebook. You might have visited a website or looked into a particular product and then noticed that you started to get ads on that product in your Facebook feed. This is the power of retargeting ads.

Of course, if you want to do this, you’re going to need to install a Facebook pixel on your website. You gotta let it collect data for a little bit, then you’ll be ready to go!

When you create a custom audience of people who have visited your website, I’d recommend identifying key pages that segment your website audience .

For example, let’s say that you have a page on your website with information about your upcoming Kickstarter or Indiegogo campaign. Awesome!

Anyone who visits this page is clearly interested in learning more about your product, so this would be a great audience to re-target.

Now, let’s say that you wrote a blog post that’s not related to your product, but instead shares some of your own thoughts at this stage in your life. This would NOT be a good page to retarget website traffic from. It’s not relevant to your current product offering.

Similar to drawing from your pre-existing email lists, retargeting ads have a few different benefits:

  • People already know you or your company, as they visited your website.
  • People have a vague idea of what you’re offering.
  • People have qualified themselves as being semi-warm leads, meaning that they’re more likely to convert into backers than cold leads.

These are the key reasons why retargeting ads tend to be low hanging fruit. They’re a profitable way to begin to get more crowdfunding campaign backers.

3. Lookalike Audience: Advanced Custom Audience Technique

A third way that you can begin to get more backers for your crowdfunding campaign using Facebook ads is to take advantage of lookalike audiences.

Here’s how it works. Facebook will create a list of users that have similar attributes to those that you’ve designated. They use their proprietary algorithm to do this. This algorithm has gotten pretty good over the years.

You can create a lookalike audience from:

  • Your email list
  • Your website traffic
  • Other custom audiences you’ve built. 

Seeing as these users will be similar to the individuals you’ve designated, they’re going to be more likely to be interested in your offer and take action on your advertisement. This is the reason lookalike audiences tend to be more profitable.

Along with creating a lookalike audience, you can also designate other ways to narrow down the potential audience. You could pre-select that people must be interested in key topics, like ecommerce, Kickstarter, or Indiegogo.

There are a lot of different variables that you can choose from to make sure this audience is highly relevant. You can even target people who follow key individuals or pages.

Up until this point in time, there were only a few variables that you could play with to affect your conversion rates. This included your image, copywriting, and overall offer.

Now, you can play with many more variables to get better conversion rates. This is both good and bad. I’d try to run one test at a time, and see how it affects that results you’re seeing in term of the click through rate, sign up rate, and overall engagement.

4. Target Cold Users on Facebook

A  “warm” user is someone who has already interacted with your brand in some way. A “cold” user is someone who has no idea who you are and what you’re offering. They haven’t expressed any kind of interest in your offer.

Lookalike audiences are a form of cold traffic that you’d be sending to your campaign. A step beyond that is to simply check the boxes of the various interests that you want to target on Facebook.

For example, if someone has expressed an interest in fashion or shopping, and you checked that box, those individuals would receive your advertisement.

This is where most beginners start, but it’s the least effective way to get bakers for your crowdfunding campaign. You’re really shooting into the dark and unless you have a stellar offer, you’re likely going to get less of an ROI.

I would engage in this strategy last, as it’s the most risky. Still, you can always throw $10 per day at Facebook ads and test it. It’s not going to break the bank.

When you have all of these four pillars of Facebook ads working successfully, you’ve reached the crowdfunding holy grail. You’ll be able to confidently say that you can turn $1 into $4 using Facebook ads.

Where to Go From Here

The process of learning how to use Facebook ads to get backers for your campaign isn’t going to happen overnight. This is one reason I recommend that you start with Facebook ads before you launch on Kickstarter or Indiegogo.

You can use Facebook ads to build up a pre-launch email list, which will introduce you to a lot of these different strategies.

Overall, it’s all worth it. Once you get a profitable advertisement that resonates with the audience, you’ll see a massive jump in pledges. You can keep re-investing the difference back into Facebook ads and grow your overall funding meter.

It’s powerful stuff.

If you’d like to learn more about marketing strategies that you can use to raise money with crowdfunding, I invite you to join one of my next webinars. Get on my email list and watch out for an invitation!

I run killer webinars that will seriously upgrade your marketing game. Hope you enjoyed this blog post. Until next time!

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