EP #528 The High-Ticket Price Point Strategy Behind a $87K Kickstarter | Keybird

In this episode of the Crowdfunding Demystified podcast, we sit down with Mia, co-founder of Keybird Instruments, to reflect on the lessons learned from their successful Kickstarter campaign for the Keybird L1 — a lightweight, digital piano designed for modern musicians.

Mia shares what she’d do differently if she could launch again, including how a more consistent content and update schedule might’ve attracted even more backers. She also talks about the cultural differences she noticed between U.S. and European backers, especially when it comes to trust in crowdfunding platforms.

You’ll also learn:

Why frequent updates can keep campaign momentum high
How Keybird adapted their messaging for unfamiliar markets
What advice Mia gives to creatives launching their first product
The power of authenticity in an oversaturated world
Why networking with other creators is one of the best tools out there

Keybird is now moving into production and launching two new models, including the limited edition Keybird X1. If you’re a musician, product designer, or someone looking to build a music-related brand, this one’s packed with great insight!