Launching a crowdfunding campaign is tough. Building a smart hardware product with refrigeration, mobile apps, and custom electronics? That’s next level.
In this episode of the Crowdfunding Demystified podcast, host Salvador Briggman chats with the co-founders of SoCool, a revolutionary refrigerated smart pet feeder that keeps your pet’s food fresh 24/7 — no ice packs required.
Leslie and Ahmad are the unlikely duo behind the product. Leslie comes from a healthcare background with no prior tech experience, while Ahmad is a robotics engineer who wanted to bring a product of his own to life. Together, they tackled everything from prototyping with styrofoam to developing a sleek, functional feeder that excited over 400 backers.
In the episode, you’ll discover:
- How they went from idea to prototype in just weeks
- Why Leslie believes “failing faster” is the key to success
- The emotional rollercoaster of launching a crowdfunding campaign
- Why testing your product with real users is absolutely essential
- How they converted non-crowdfunding-savvy pet owners into loyal backers
This one’s packed with raw honesty, scrappy tactics, and a fresh take on bringing a physical product to life. Whether you’re building hardware, launching your first campaign, or just need inspiration to finally chase that idea — this episode is for you.
Resources and Tools Mentioned:
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- SoCool on Indiegogo
- Happy Llama Tech
