Every campaign is different, but if there’s one bit of advice that, when applied, works for every single creator, it’s this:
Listen to your crowd.
Yeah, it really is as simple as that.
You have to take the time to get to know the people on the platform, listen to them and take on their suggestions.
Because even if you don’t have the ultimate landing page or messaging yet, your crowd will tell you what you might be missing.
That is how our guest raised over $1,138,717 on Indiegogo for his at-home laser therapy product Move Plus.
They did all of the groundwork before the launch, so when the day came, they were confident they would pass the initial target…which, by the way, happened in less than 24 hours!
In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Tom Sanderson delve into the ins and outs of a million-dollar Indiegogo campaign.
You’ll discover the three core things Tom and his team did in order to secure the campaign’s success, how to make a killer video even if you don’t have the budget, and how to tackle negative reviews.
One thing is clear:
Done is always better than perfect. Even if you fail at first, you’ll learn the skills needed to succeed next time.
Hope that you enjoy this episode and start acting on it this week!
If you find it helpful, please take a second to leave a positive rating or review on iTunes or Spotify – you’d make our day!
Resources and Tools Mentioned on the Show
- Book a coaching call
- The Kickstarter Launch Formula Audiobook (Get free audio book with Audible’s 30-day Free Trial)
- The Free Kickstarter Email Course
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
- Move Plus on Indiegogo
- Kineon
