Want to raise more money with your Kickstarter campaign?
Wondering what it takes to turn a first campaign into a million-dollar success?
In this episode of the Crowdfunding Demystified Podcast, host Salvador Briggman talks with Oliver Masson, CEO of Blisstil, about how he went from his first Kickstarter campaign to raising over $1 million with more than 3,000 backers.
Oliver’s company, Blisstil, helps people sleep in noisy environments, with its Serenade headphones designed for sleep and travel.
His first campaign raised around $100,000 AUD and became a learning experience for everything from manufacturing to campaign costs.
You’ll learn:
- Why starting with a smaller crowdfunding campaign can be a powerful learning experience
- What first-time creators often underestimate about product costs and pricing
- How customer feedback can shape your next crowdfunding campaign
- Why this type of messaging matters MOST when attracting backers
- A shortcut formula for thinking about team building, marketing, and the business side of launching a product
Oliver also shares an important lesson about profitability: creating a great product is not enough if your pricing does not account for manufacturing, shipping, advertising, and other expenses.
For inventors and engineers especially, understanding the business side of crowdfunding can be just as important as building the product itself.
Resources and Tools Mentioned:
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- Kickstarter Launch Formula Audiobook
- Blisstil Serenade on Kickstarter
- Blisstil Website
