EP # 561 The System To Raise $600K+ with Equity Crowdfunding | Surge

Want to raise money through equity crowdfunding?

You need more than a great company.

You need a message people understand. A community that believes in you. And a strategy for turning attention into investment.

In this episode of Crowdfunding Demystified, Salvador Briggman speaks with Miguel Jaramillo and Brandon Richman, co-founders of Surge, a public benefit corporation building what they describe as a foundational data layer for AI.

Their WeFunder campaign has surpassed $600,000 from more than 100 investors, giving us a fascinating look at how a highly technical infrastructure company can communicate its vision to everyday investors.

Surge didn’t come together overnight.

Miguel and Brandon brought decades of experience in infrastructure and development before recognizing a massive gap between today’s physical infrastructure and the emerging technologies that need access to real-world data.

The result?

A privacy-first infrastructure company building the foundational data layer for AI, with applications across cities, enterprises, autonomous systems, robotics, and other emerging technologies.

But the real story goes deeper than the technology.

You’ll learn:

How to simplify a highly technical crowdfunding pitch
Why founders should DO THIS before launching
How to match your fundraising strategy to investor risk
Why this one thing can make a major difference
How these two key elements fuel a startup

If you’re considering equity crowdfunding, this episode is packed with practical lessons on simplifying your message, building investor trust, and creating momentum before and during your campaign.