In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman spoke with Landon McCoy, founder of Chaos Audio.
They explored his journey behind Nimbus — the world’s smartest amp and Bluetooth speaker — and the lessons learned from multiple Kickstarter campaigns.
McCoy’s entrepreneurial journey began with curiosity, not a business plan.
As an electrical engineering student, he experimented with audio circuits using simple tools like an Arduino and online tutorials, eventually turning a passion project into a working prototype.
Support from a local tech incubator provided mentorship, early investment, and helped launch Chaos Audio.
In this episode, you’ll discover:
- Why their first campaign failed (and how you can avoid that mistake)
- The secret behind their six-figure re-launch.
- The one technique that wins backers over, even through product delays.
- The step-by-step strategy used to hit the $311k milestone
- And more!
Crowdfunding isn’t just about raising money — it’s about building sustainable systems, learning from failure, and surrounding yourself with experienced mentors.
Chaos Audio’s story shows how experimentation and transparency can turn an idea into a successful hardware business.
Resources and Tools Mentioned:
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- Kickstarter Launch Formula Audiobook
- Chaos Audio
- Nimbus: The Smartest Amp Ever Made
