You have a product idea.
You think it’s killer.
But will anyone actually pay for it?
That’s where crowdfunding comes in.
In this episode of the Crowdfunding Demystified podcast, Salvador Briggman sits down with Dana Mosman, founder of Dialed Outdoor, to break down exactly how he raised over $290,023 on Kickstarter from roughly 513 backers in just 22 days.
His product?
The Dialed Camp Kitchen — an all-in-one, rugged, military-style camp kitchen designed for overlanding and vehicle-based adventure.
But this episode isn’t just about camping gear.
It’s about validation.
Dana didn’t “hope” his product would work.
He tested it.
In This Episode You’ll Learn:
- Why many Kickstarter campaigns fail (and how to avoid it)
- Cut your launch risk by 50% before you go live
- Validate demand in 30 days or less
- Avoid the $20,000 mistake most creators make
- Turn transparency into higher conversions and repeat buyers
- Shift from inventor to profit-focused entrepreneur
One of my favorite takeaways?
Entrepreneurs don’t love risk.
They reduce it.
If you’re thinking about launching a Kickstarter campaign, this episode takes the guesswork out of early-stage product development and marketing.
Resources and Tools Mentioned:
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- Kickstarter Launch Formula Audiobook
- Dialed Outdoor
- Dialed Camp Kitchen
