If you’ve ever felt limited by the tracking in your VR setup, Luke Beno has probably built something for you.
Luke is the founder of Tundra Labs, the company behind the Tundra Tracker, a small but powerful solution that massively upgrades VR tracking. His Kickstarter campaign smashed through expectations, raising over $1.3 million from VR enthusiasts and tech fans worldwide.
In this episode, you’ll hear how Luke went from building hardware for big corporations to creating his own tools for the VR community. We cover the risks of building for a niche market, how to leverage Kickstarter for hardware success, and the real challenges of growing a product from prototype to scale.
If you’re working on a high-tech product — or dreaming of launching your own crowdfunding campaign — this episode is a must-listen.
You’ll learn:
- How Luke turned a passion for hardware into a wildly successful Kickstarter
- The surprising reasons why VR users rallied behind the Tundra Tracker
- Key manufacturing and supply chain tips for crowdfunded hardware
- How to manage expectations when scaling a viral campaign
🎧 We go deep into Luke’s crowdfunding playbook — hit play to learn how to build for a passionate, niche audience and scale to 7 figures.
Resources and Tools Mentioned:
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- The 67 Day Rule book
- FREE Kickstarter Course
- Tundra Tracker on Kickstarter
- Tundra Labs
- Thinking, Fast and Slow book by Daniel Kahneman
