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10 Tips for Promoting Your Thunderclap (w/ Analytics)

Published by Salvador Briggman. Find him on Twitter.

In my previous guide on how to use Thunderclap, I mentioned that we would be using this tool to garner support for our new Crowdfunding 101 Guide (Free). I’m happy to announce that we were successful. In the span of 8 days we attracted the social support of 101 awesome individuals, putting us at 101% supported and having a social reach of 238,021 people.

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On June 19th at 12:00 PM EST, the message and link to the fundraising blueprint went out on our supporter’s social networks. Check out the basic stats below.

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Twitter: 63.1%

Facebook: 33.3%

Tumblr: 3.6%

To gauge how effective this Thunderclap campaign was in driving traffic, I’ve decided to compare my traffic stats from Thursday June 19th to Thursday June 12th.

WordPress Stats for Thursday June 19th

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WordPress Stats for Thursday June 12th.

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Overall WordPress Stats for Crowdfunding 101: The Fundraising Blueprint.

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Google Analytics Stats Thursday June 19 vs. Thursday June 12th.

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In the stats above “sessions” typically refers to unique visitors. “% new sessions” refers to an estimate of the percentage of first time visits. “New users” reers to the number of first-time users during the selected date range. Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page). Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

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My Analysis

I’ve included both the WordPress and google analytics stats to give a more comprehensive overview of the traffic driven. Generally, google analytics is seen to be more accurate.

Granted, although this isn’t a 100% accurate study (would need to control for variables like type of content I was tweeting on each of these days), these numbers tell me that the Thunderclap had the biggest effect on Facebook traffic driven to my website. The fact that Facebook supporters comprised 33.3% of my campaign and drove an extra 166.67% of traffic via Facebook tells me that Facebook friends are more likely to click on a link their friends shared than an individual’s twitter followers.

Based on google analytics, it looks like 1 visitor came from tumblr from 4 supporters. I see some promise there. I’d be curious to see how much traffic a Thunderclap with a larger portion of Tumblr supporters would drive.

Overall, it had an 8.77% positive effect on the page I was trying to promote when compared to the traffic driven from the previous day the week before.

5 Tips & Techniques I used to hit my goal

1. Set a short timeframe.

I knew that if I set a long timeframe like 30 days, I wasn’t going to be as committed to the campaign and it would be this big thing hanging over my head, so I decided to make it short and sweet: 8 days. It forced me to focus on getting support early on.

2. Set a realistic goal.

When you start a Thunderclap, you can choose from one of the three options below.

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I chose small, just because I knew that I could hit it in 8 days and that if I hit my goal early, I could always go over my goal. Considering that I have about 600 friends on FB and around 1,500 LinkedIn connections, I knew I could get at least 5% of that network to pledge their social support via direct messaging.

3. Create incentives

One of the incentives I used was cross promotion. I offered to tweet out particular creators if they supported my Thunderclap or to like their page on facebook, as I’ve shown below.

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4. Put Your Information Out There

One of the things that helped me most was a bias towards putting my email and Facebook profile out in the open. After I exhausted my friend social network, I started messaging people who had sent me positive emails regarding my blog articles asking them to support the campaign if they found my blog to be a helpful resource during their campaign. Pretty much all of them were happy to support.

If I hadn’t put my email or personal FB out there previously, I would have no way of directly contacting these readers aside from email blasts or my social media business profiles.

5. Don’t count on the ‘Blasting’ technique too much

I wouldn’t count too much on sending out passive tweets, Facebook messages, or newsletters when promoting your Thunderclap. I found the best ROI for me to be directly contacting individuals. I did get supporters from these ‘blasting’ techniques, but I think the fact that Thunderclap is relatively new and not well known makes individuals less likely to support via these methods.

6. Put the emebed widget on your website as soon as possible.

I kind of waited to put the embeddable Thundeclap widget on CrowdCrux and my other websites until the 4th day. If I had to do it again, I would have gotten to 30% supported on the first day and then put the widget on my sites. I did see a trickle of supporters from this widget, but may have seen more if I had put it on earlier.

7. Create an Explainer Document

One of the most frequent questions I got when I asked people to pledge their social support to my Thunderclap was “What is that?” “How does it work?” “What do I do?”

I responded to each of these people individually and explained how Thunderclap works, but looking back, I would create a simple blog post entitled “How to pledge to my Thunderclap” with screenshots, and direct people to that document. If you’d like me to put together such a document for your Thunderclap, let me know in the comments below!

8. Customize Your Social Sharing.

Rather than just pasting the Thunderclap link into Facebook or twitter, I’d recommend adding call-to-action messages and taking screenshots to show the progress of your campaign. I’ve included my example below. The first image is how it traditionally looks on social media when you share the link. The second image is a custom uploaded photo along with the link to my Thunderclap.

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Above, you can see how it looked when I just shared the Thunderclap link (thumbnail + headline).

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With the above social media post, I uploaded the image of my Thunderclap (snapshot) to show potential supporters how close I was.

9. Emphasize the Benefits and Reasons to Support.

In every message I used, I tried to emphasize the fact that Thunderclap was free and the reason why someone should support (“If you’ve found my blog to be helpful”). If the individual knew the name of my blog, I would use the term “CrowdCrux.” If they didn’t, I’d use the term “my blog about crowdfunding.”

My sample FB message:

“Hi ____ – Thanks for adding me to your network! I am running a Thunderclap campaign for CrowdCrux and was wondering if you’d be willing to pledge your social support (Free) – Link.”

My sample email message:

“Hi _____ – How are things going? I’m running a Thunderclap and am at __% with __ hours to go. It’s free to support (just need to pledge your twitter or fb support). Would appreciate it if you could support us! 🙂 :)”

10. Optimize For Conversions

This is something I did not do well or give much thought just because I wanted to test out the Thunderclap tool as soon as possible. Looking back, I would spend more time on optimizing the message I sent out to include hashtags, mentions, and a strong call to action.

Supporters of your Thunderclap will have the chance to include their own custom message like: “Support my friend Sal and his new crowdfunding guide!” or the message I chose “Increase your chances of crowdfunding success :). Learn how to thrive on Kickstarter or Indiegogo for free!”

The vast majority of my supporters just went with the message I chose. I may have received better conversions (clicks/traffic) if I had put more thought into the best way to craft this message.

Conclusion

I hope my stats and advice will be helpful for your Thunderclap. Keep in mind that my findings are constrained in that I only compared two days and if I had compared multiple days, it might show that the Thunderclap campaign had more of an effect, as people check their social media accounts over the span of multiple days and there is sometimes a lag.

I’d love to hear what you are “Thunderclapping” via comment below and your experiences with the platform.

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  • Revocharge

    I m taking your advice and currently running my thunderclap campaign. Very informative article like always.

    Please support our campaign and I will do the same. Thank you

    http://thndr.it/1lQn8Ig

    • CrowdCrux

      Awesome! 🙂

  • Sarah Diel Hughes

    The is amazing and exciting to know. Thank you for sharing the specifics so that I can know for sure this is worth my time…I will be running my thunderclap campaign very soon. Thanks again for all the information!

    • CrowdCrux

      Cool. Let me know when you launch it!

  • dSavage

    I’ve read, and re-read your article many, many times in preparation for my own thunderclap campaign that I will be running soon. (I plan on setting it up before my kickstarter, then have it go off in “the dip” portion of the KS campaign.)

    Wish me luck!

    • CrowdCrux

      Good idea! Wish you lots of luck. Let me know when you launch it and I can check it out.

  • Utkarsh Agrawal

    I have been desperately trying to advertise this page of mine filled with really cool educational articles however it doesn’t seem to be working. I thought about using thunderclap but same problem, no takers. I really don’t want to go begging from person to person for support. No clue what to do next. :/

    • CrowdCrux

      Well, for my thunderclap I had to go from person to person for support to jumpstart it. I was seeing trickles of support from my blog, but because I set a short deadline, I didn’t think it would be enough to get me over the edge 100%.

      If you’re trying to advertise a page with educational articles, do you mean a blog?

      • Utkarsh Agrawal

        A Facebook page actually. The problem is people seem happy with being ignorant. They like the articles we share however there is some kind of inertia towards exercising their mental capacity.

        The problem with thunderclap is that it asks for permission to post on behalf and access to certain informations which people aren’t keen to part with.

        • CrowdCrux

          I would try to underscore that people can customize the message that they send out to their social network with Thunderclap – they don’t have to use yours. Some of my contacts decided to do just that because they wanted to word the message differently.

          As a general heads up, I would recommend having an outside website as well (if you don’t already). I’ve been burned by Facebook algorithms in the past when trying to grow my page. Having a private website and email list gives me greater control in terms of getting my articles out to readers.

  • Keith

    Great article. Has anyone heard of or tried using PlugMob.com? It is similar to Thunderclap but seemed better suited for crowdfunding campaigns.

    • CrowdCrux

      No, I haven’t heard of PlugMob. I’ve heard of HeadTalker? Seems somewhat similar.

    • I just started to use it, I do not think it is better than any other available right now, but I will post an update in here depending on how it goes and the results I get out of it.

  • Riki Rix

    thx! all useful info. would u suggest to start using thunderclap at the same time the ks campaign starts? maybe a bit earlier….later? cheers

    • CrowdCrux

      I would get support before the campaign starts. It’s going to be hard to promote two at the same time.

      • Riki Rix

        Yep, I think so……..would you suggest how much time before the fund campaign? Like ending the thunderclap a week earlier?

  • OCD Meme

    Hi, I wrote you an email about my thunderclap project. I launched mine a week ago but still stuck at 30%. This is such a helpful article, I will try out things you said in it. What part do you think I should work on a little bit about my campaign? And please support us, I will support yours as well. Thanks. https://www.thunderclap.it/projects/22899-100th-meme-spread-awareness?locale=en

    • CrowdCrux

      Happy the article was helpful. I individually messaged people on Facebook to begin to get my supporters going and had to explain what Thunderclap was.

      • OCD Meme

        I’d like to see the explainer document if it’s possible. You can email it to me: bob.zheng1998@gmail.com Thanks

  • Hello CrowdCrux! Thanks a lot for all those information and strategies, really useful, am gonna get get started and see how it goes. If I find new tips I will let you know as well 😉
    By the way, what do you think of Tilt as a way to get more funds for a crowfunding campaign? Meanwhile, could you support our campaign if possible? we would gladly appreciate and support you as well when needed 😉
    https://www.thunderclap.it/projects/23519-3d-printing-revolution?locale=en

  • thank you, that is a great article.
    even though we tried as much as we could of what you said, we’re still struggling with our thunderclap campaign (https://www.thunderclap.it/projects/24068-code-7-modern-text-adventure) and it feels like that’s mostly because people still don’t understand it or if they understand it, they don’t see the value or still don’t want to give some app they just heard of the permission to post on their profile. i think this might be a regional thing though, as people in Germany seem to be afraid of that in general.

    • CrowdCrux

      Yeah, I had to do a lot of education marketing when I was promoting mine. I think you also need to emphasize how it helps, if it’s a personal connection.

  • So I might be missing something here, but how can you include the link to your kickstarter campaign in the thunderclap post if you only get the link after you go live on kickstarter? (i’m having this issue with all of my pre-campaign planning)

    • CrowdCrux

      Your preview link redirects to your live link upon launching. Could also use a redirect url with your website.

  • Greg Silas

    Hi Sal, when you did cross-promotion with Kickstarterforum, how success was that? Did you get a lot of people on Thunderclap and what % of people later changed their mind and withdrew support? Thank you.

    • CrowdCrux

      When I did it, no one withdrew support. Yeah, I did get supporters that way. The main way though was direct messaging followers and friends.

  • appreciate the article which truly helps out. we’re new to using thunderclap and a lot of our following are not understanding that all it takes is to go to the link and support with their socials. we’re now down to 5 days left on ours https://www.thunderclap.it/projects/38205-thewoodshed and are half way there. Any tips you can provide to reach the remainder would truly be appreciated as we have reached out personally to everyone we know including with phones calls and more. thanks in advance

  • Caleb Caudill

    https://www.thunderclap.it/projects/39584-save-the-whales-livestream

    It seems to have just stopped and no matter what I do it won’t budge…

    If you support mine, comment yours below and I’ll support it.