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The Actual Tactics Used to Raise $81,380 on Kickstarter

Published by Salvador Briggman. Find him on Twitter.

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I’m about to share a secret.

You don’t need a massive email list to raise thousands and thousands of dollars on Kickstarter.

You don’t need a huge social media following either!

Don’t believe me?

I brought on Deepti, a member of the PHIRO Kickstarter campaign, to share her experience on Kickstarter.

She reveals the number of email addresses the team collected before launching (it’s surprising), and why they were so successful!

phiro kickstarter

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In this episode you’ll learn: 

  • Where the backers and pledges came from for this campaign
  • Why you need to be in touch with your target market
  • How Kickstarter is like an accelerator program
  • The one thing the team did to have a great first day
  • Where the jumps in pledges came from
  • Why a big number of backers from Japan
  • A surprising thing that the team learned about crowdfunding. 
  • How the team built up an email list and social media following
  • The number of people on the team’s email list

Links and resources mentioned in this episode:

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