The Step-by-Step Launch Plan to Raise $81,713 on Kickstarter
I first learned about Nathan Chan, the founder of Foundr Magazine when he appeared on the Smart Passive Income podcast and shared his story of building a six-figure digital magazine that’s gained the status of an AppStore top 10 ranked ‘Business & Investing’ magazine.
The magazine has featured interviews with superstar entrepreneurs like Richard Branson, Tim Ferriss, Daymon John, Seth Godin, Arianna Huffington, Tony Robbins, and more. He’s also grown the website’s Instagram account to 930k+ followers.
In our interview, he shares the story of launching the Kickstarter campaign for his latest product, Foundr Version 1.0: Lessons From The Greatest Entrepreneurs Today. This is a beautiful book that goes through lessons, tips, and advice from the world’s greatest entrepreneurs.
Nathan also breaks down his entire launch strategy and goes into what worked on Kickstarter, what didn’t, and things that he needs to improve for his next product launch.
I hope you enjoy this episode!
Links and Resources Mentioned:
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
- BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
- Foundr V1.0 Kickstarter Campaign
- Foundr Magazine
- Shaun Neff