HomeFree Intro Crowdfunding Course

Hacking Indiegogo’s GogoFactor

Published by Salvador Briggman. Find him on Twitter.

In the process of CCO (Crowdfunding Campaign Optimization), you might have come across the term “gogofactor” in the Indiegogo help center or on the Indiegogo blog. If you haven’t, “gogofactor” refers to the algorithm that Indiegogo uses to determine “Search rankings, placement on the site, featured spots in our newsletter or blog, and inclusion in our press outreach.”Source.

The algorithm is merit-based, meaning that you, as a creator, have the ability to control whether or not you optimize your crowdfunding campaign and improve its pagerank on the website. Before I get into how to optimize for this algorithm, I’ve further expanded on what “gogofactor” is below. Feel free to skip the section if you think you have a good grasp of how Indiegogo defines the algorithm.

What is Indiegogo’s GoGoFactor?

indiegogo popular now

“Your GoGoFactor is automatically measured by the number of times you share your campaign, update your contributors, update your campaign, or refer people using your custom URL. It also measures the overall level of contributor activity, including funding, comments, and pageviews. Campaigns with a high GoGoFactor are featured on our home page, in our social media outreach, and at conferences or in the press.” – WatchThisIsArt Blog Quoting Indiegogo. This team raised over $6k on Indiegogo.

“Your gogofactor is a combination of many factors that measure the overall activity of your campaign along with the completeness of your pitch and media.

Your gogofactor is a rolling average, so it’s important to continually keep your campaign active. Your campaign is ranked relative to all of the other campaigns on the site. By staying active, your gogofactor will continue to go up.

We use gogofactor as our key measure because we find that there is a direct correlation between campaign activity and fundraising success.” – Indiegogo Help Center.

Key Takeaways:

Indiegogo wants you to use their software and tools to keep people coming back to their website, which in turn will help you raise more funds and grow their revenue.

Optimizing Campaign Backend Management

optimizing campaign

1. If you’re going to share the campaign on social media or other means, always use your custom URL. You could store the url and any relevant links in Evernote or Google Docs so that you always have access to the information, even on the go with the accompanying iphone/android apps.

2. Do a campaign update once every 5 days (minimum). Even though this will factor into GoGoFactor, it’s also a good idea to keep your backers informed about your progress and answer any major questions that have come up.

3. Log into your Indiegogo account every day and perform an action. That could be sharing it via the specific social media sharing buttons Indiegogo provides, replying to comments, or doing a photo update.

4. Make sure that you pay attention to the “completeness of your pitch.” This means your campaign should:

– Have compelling reward tiers and more than 2-3. How many perks do other campaigns in your category offer?

– Have a video and images in the campaign text. Make sure your campaign’s pitch word count that is comparable to other campaigns in your category.

5. Update your campaign (not necessarily your contributors directly) with new images, facts, FAQ, etc. at least once a week.

Optimizing Campaign Front End Management


1. Plan to have your social network, friends, and family pledge 20-30% of your fundraising goal within the first week. Although you may not have as large of a social network as other campaigns in your category, gogofactor is a rolling average and your overall score may be better than other recently launched campaigns or campaigns that have stagnated and are no longer merit-worthy of having a high page rank.

2. Plan to drive your own traffic through PR outreach, forums, social media groups, emails, and more. There are two types of traffic: sustainable and temporary.

Temporary traffic might be when someone reads your email or tweet and clicks through to check out the campaign. This source of traffic is not repeatable. You must keep working to keep it flowing. Some types of news articles where you are featured will have a ripple effect and last upwards of a week, but eventually you must re-produce the effect.

The ripple effect might look like: A larger publication features your campaign. Other bloggers interested in that niche re-blog and link to the article with comments. All of those articles are tossed around social media. If there is something especially newsworthy, it may be picked up by another larger publication (ever notice how large publications tend to write about the same things?).

Sustainable traffic can come from blog or website articles that continue to deliver clicks if the article is “sticky” or continues to be relevant. For example, this article I did on Six Figure Crowdfunders continues to deliver my website traffic and likely did throughout the duration of the Oliver’s Kickstarter campaign.

Another article I did on a $12,000 campaign continues to receive comments like “Good work and I think the ripple may be on the christmas list for the family next year :).”

Sustainable traffic can also come from being extremely helpful by publishing your own blog article, providing awesome content on Reddit that continues to be upvoted, or by being helpful on a forum. We’ve recently started doing AMAs on the KickstarterForum (unofficial) and may consider starting them on IndiegogoForum (unofficial) to help drive traffic to campaigns.

Strive to engage in both types (temporary and sustainable) in your campaign outreach to optimize the amount of traffic you are driving to your page. Yes, you should be doing this every day of your campaign.

3. Ask your core team of supporters to clear their browser cache each day and visit your campaign page throughout the day (ideally from a different IP address like a coffee shop). This is sort of a gray-hat cheating technique to boost your page-view factor. I don’t endorse it, but I figured I’d throw it out there.

4. Encourage your initial supporters to leave comments regularly on your campaign. I’ve already talked about the importance of comments, but in short: They will boost your gogofactor, can be used as testimonials, increase the likelihood that strangers will comment, and will keep you in direct touch with your audience. The basis of all small communities initially are the discussion section, whether it’s a blog, forum, or youtube video. You want a small community to form around your campaign.

5. Ask your core group of supporters to use the social media sharing widgets on your campaign page. I would always default to using the sharing tools that Indiegogo provides, as these are the metrics they can easily track and therefore will be more likely to include them in the gogofactor algorithm.

Does this really work?

Again, your gogofactor score is a rolling average and is compared against other campaigns in your section. Depending on the frequency and quality of campaigns Indiegogo is receiving, you may rank higher or lower at different types of the year, despite taking the same actions.

However, it definitely does work and keeping the pointers above in mind will improve your results. For example, Brett Scott who ran the The London School of Financial Activism Indiegogo campaign, shares in a blog post that “An important element was getting those contacts to share the campaign on social media so that strangers could see it…I managed to get a fair amount of gogofactor, reaching the front page of their London section and their Education section, and I also managed to get on their weekly roundup blog.”

brett scott indiegogo campaign

A Secret About GoGoFactor.

I wrote about this in my “Why Comments Matter” post, which caused a good amount of surprise from the community. To reiterate, Tara Reed, who ran an Indiegogo campaign for Coulda, Woulda, Shoulda: A Novel Approach to Dating, explained in a blog post that: “They didn’t mention that no matter how highly gogofactor ranks you, and no matter how high or low your funding goal, until you hit 20%, you won’t appear in Most Popular or be eligible for all that great promotion and featured placement that drives thousands of unique views to your page, hopefully converting into funding.”

“My brother figured it out and funded my campaign to 20%. I instantly became the 15th campaign in Most Popular, 1st when filtered by Canada. I moved up 76 places from my rankings in All Campaigns. My gogofactor was so high, I was outranking a campaign that had thousands more social media shares and had already funded 500% of their $10,000 goal.” – source.

Key Takeaway: Although this fact isn’t verified, I would recommend counting on needing to get to 20% funded before any actions you take will affect your gogofactor.

Maintaining Momentum

Maintaing momentum is arguably one of the hardest aspects of crowdfunding. I’ve already written about some techniques to get over the Kickstarter Slump which are also applicable to Indiegogo. The only other bit of advice I’d like to impart is that selecting an appropriate goal and duration for your campaign factors into your momentum more than most think.

The gut reaction for most creator’s I’ve spoken with is to choose a high goal (because they need a lot of money for an office, marketing materials, product, human resources) and a long duration (they want the maximum amount of time to collect donations or pledges).

Ironically, I find the opposite to be most effective. Having the lowest goal possible that will still allow you to create the project and deliver your rewards on time makes it easier to:

1. Maintain morale with your team as you progress

2. Reach the 20-30% mark that’s required to jumpstart funding and be recognized by the gogofactor algorithm

3. Further incentivize backers and maintain momentum with stretch goals.

In addition, having a shorter campaign duration (~30 days) makes it easier to focus all of your energy during a concentrated time period and ensures that your efforts are spent productively.

Running a campaign is a lot of work and coordination. It’s better to ramp up and be laser focused for a shorter time period, than be lax and less driven over a longer timespan.

My Question For You

What is your experience with Indiegogo’s gogofactor algorithm? Have you had any success with these techniques and getting on the front page or in Indiegogo’s newsletter? Let me know in a comment below.

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  • paulinventome

    A great articles, lots applicable to KS too. It’s the 30% rule isn’t it? The comment about driving traffic from the same people i could never work out whether it really works. I presume the browsers that have privacy tabs would also work – but then i guess they’d be looking out for too much of that.

    It’s just a numbers game, the effort is perhaps better spent getting the numbers rather than cheating them.

    Does IGG show you the visitors to the project page?

    • Camp Tube

      Hi, THX for informations. There is a lot of informations that can used by anybody in crowdfunding. Even me 🙂

      I do everything you wrote and even more. I hope that this will make any progress….

      This is my link: http://igg.me/at/camptube/x/5278870

      • CrowdCrux

        You’re welcome. Be sure to report back your findings.

    • CrowdCrux

      I agree regarding the “perhaps better spent getting the numbers rather than cheating them.” Good question. Think I will answer that in the forum of an article on what information the dashboard provides.

  • fashion77

    Very helpful stuff. I’m launching my Indiegogo campaign within 24 hrs and will keep this advice in mind. Thx for sharing!!! Since I’m campaigning for $10,000, I’ll aim to raise at least $3000 in the first week.

    • Bill

      Fashion 77 good luck with your campaign and if you do all of the suggested steps in this article you will have great success. Post a link and I will share it with my networks.

    • CrowdCrux

      Awesome! Congrats on the new Indiegogo. :). Look forward to following your progress!

  • Bill

    Great info, but it seems that most of the items listed on the GoGoFactor are the same things you should be doing as an active campaign manager. It is a great list of to do’s for managing any crowdfuding campaign.

    • CrowdCrux

      Agreed. I imagine it will also get more competitive as more projects join the Indiegogo site.

  • Joe Eichholz

    This is great info thank you so much.

    • CrowdCrux

      You’re welcome! 😀

  • koko

    About the comments and the updates. Does it matter if I post coments on my project or other people do? Can i boost up may gogofaktor myself up?

    • CrowdCrux

      I think you can boost your gogo factor yourself by being active (using updates as described above). For the comments, I would recommend having your backers leave the comments, not yourself.

  • koko

    And another thing. If my funding goal is 500 and i fund it myself with a 100dollars to 20% will it also be in Most fundet or trending…? Because that way it gets popular and may bring a lot more than 500dollars? So isn’t it wise to put up a lower goal?

    • CrowdCrux

      Yes, it’s wise to always put the lowest goal that you need to complete the project. I imagine the algorithm also takes into account the number of backers that you have. The woman reporting above just said that she didn’t notice any improvements made to her gogofactor taking effect until she reached 20% funded (so she had made improvements before asking her brother funded it to 20%).

  • geekygurl

    The “gogofactor” at Indiegogo and their algorithm used is completely flawed. As just one example of what I’ve discovered through tons of research on many of their campaigns, take a look today at the campaign called Dresses For A Cause. They have had zero activity (funders, comments, updates) since they launched over a month ago. They have raised less than $700 (2% of funding goal) and yet they are on the FIRST page of the TRENDING page under the Fashion section. After submitting my requests to Indiegogo for an explanation, they continue to tell me everything you have mentioned in your article about “rolling averages,” based on “activity,” blah, blah, blah. And yet this campaign has been on the first page of their TRENDING section under Fashion since it launched. How did it get there and how does it stay there when other campaigns under Fashion are clearly more active and raising more funds?

    Stay away from Indiegogo because not only is their campaign ranking system broken but after their recent site redesign many of the buttons and images will not load unless you use “Chrome,” which Indiegogo says is the “required” browser. If you want your campaign to look like crap when visitors use Firefox or Internet Explorer, used by millions of Internet users, then go ahead and sign up with them. My business partner and I, however, will never use their crowd funding platform again. We raised more funds going directly to people we know to make requests and have raised nearly $5000 on our own.

    • CrowdCrux

      Hi GeekyGurl. Took a look at their campaign. It says they are in partnership with “International Women’s Day on Indiegogo,” so this may influence their rankings. They uploaded a very large gallery of images I see. Not sure if that plays into it.

      Just based on my intuition, I agree with you that it’s strange this campaign is trending based on their stats. Again, it may have to do with their partnership on International Women’s Day. I’m not sure. I also don’t have access to the traffic data for the campaign, so it’s hard to do a full analysis (seems like their video has gotten 857 Plays since upload. 2,187 loads on Indiegogo and 575 plays via Indiegogo).

      Good insights. I might do a follow up article on these topics.

  • Suniil Sadarangani

    This is very helpful info! My campaign on IGG is at 11% – Ive been very active as much as I can singlehandedly. My goal is part development fund of $4K by July 18th. I just copy-pasted part of Tara Reed’s statement and sent it to my network of friends. Hopefully 20% will be achieved soon thru personal contacts. THOUGH I do agree with geekygurl. I did the same for my 1st CF campaign and raised the rest of my funds privately. But this time, I feel this will succeed if I keep using the tools you mentioned. I think IGG has rectified its interface coz Im using Safari, and its fine. My IGG link is http://igg.me/at/intransitfeature/x/18049 incase you want to follow the campaign. Thanks!

    • CrowdCrux

      Glad it’s helpful :). I hope you are successful!

  • lim


    Can you help us out


    This is a program is for helping the stray cat and dog in malaysia

    Really appreciate if you can help us up on this contribution

    • CrowdCrux

      Would recommend employing some of the tips in the article and would try to get 20-30% from friends/family before asking for help from strangers

  • Silent Beacon

    Hmm, we have thousands of views a day, and we are almost dead last. Could it be because we are using the real URL to our campaign and not the “custom” one?


    • CrowdCrux

      It could also be that the campaigns ahead of you have a better aggregate score on their ranking algorithm.

  • Thomas

    This is a great articl and is very helpful for me. We have started our campaign 3 days ago and we have our first two supporters.

    Thank you for this informations.

    here is our project: http://igg.me/at/pocketcopter

  • Robert Luttrall

    Indiegogo pulled my listing in my category while over a hundred that are listed show absolutely no activity . I emailed support ,gave them references to those campaigns and finally after a week of not being listed I finally showed up again ranked 32nd in my category . Today it totally disappeared again after having $70 in donations.

    Again there are hundreds of campaigns in my category which have no activity what so ever. Support will not even answer my emails.

    My campaign is InaFlash Video check it out for your self.
    Try to find it first then use url

    • CrowdCrux

      It’s likely because you’ve hit such a small portion of your goal and according to the research I’ve done above, you need to hit at least 20% for your actions to begin taking effect in the algorithm.

      • Robert Luttrall

        I rather doubt my problem is because of algorithm. You can’t go from being absent from your category for a week then magically appear 32nd among 300 then disappear from list in less than 24 hours.

        Customer service and personnel are flat out not trained. I had 3 different reps all of which responded like an automated bot or they read from a script that they were told to read no matter the Issue. I have now just moved my Campaign to Gofundme .
        I think indiegogo was not ready for the 4x spike in campaigns and customer service just can’t do anything other than answering emails with a pre recorded script one size fits all and dont have time to even check out problem or incapable of it

      • Silverlining

        I’ve had the same issue- I see campaigns featured in my category with 1-3% funded, only a couple contributions, and no updates. I hit my goal 7 days early, have updated 16 times, and tweet/Facebook the link daily, as do others. I reached out to indiegogo and got a rote response back regurgitating the gogo factor guidelines, all of which my team has consistently done.

  • 2Runners

    Wow great tips, thank you.

    • CrowdCrux

      Welcome 🙂

  • 2Runners
  • Sharon Spencer

    Wow! I did not know this. Maybe it is good that I am constantly doing stuff with this campaign, getting the word out is the key factor.

    Sharon Spencer

    • CrowdCrux

      Glad the article was informative.

  • 5 Dias

    Your site has helped us out a lot! But I still don’t understand why our GoGo factor hasn’t gone up much. We’re past 20%, update like every day, have a big gallery, tweet/share, etc. What do you think or what could we do? Thanks! http://www.indiegogo.com/projects/5-dias

    • CrowdCrux

      Hard to say. You’re also essentially competing with the activity of other projects in your category, so what they are doing has an impact in how you rank.

      • 5 Dias

        Yeah I figured that. Thanks for the response and for the tips!

  • Ngoc Tam

    Wow didn’t know that .. but I’m still not even able to raise a single dollar D:

    Would like to hear your opinion on my project if possible. Thanks a lot crowdcrux 😀


  • Your advice is priceless! We employ all of the tips in the article and raised over $73,641.00 @ 921% of our goal. We’ve been selected by Indiegogo 4 days ago for a new pilot program that lets us extend our campaign and raise funds as long as we’d like. Thanks for all your advice!

    Our campaign: Statement WKW – Extreme Charge & Data Cable for iPhone

    • CrowdCrux

      That’s awesome!

    • I recently added two new perks, to my Indiegogo campaign.Contributors
      like you will get special launch perk. We’ll do a public draw at launch
      and the winner gets $250 spending money!And this contributor plaque will be in permanent display at our main office.. Claim your “imortality” here, with us! http://igg.me/at/ewtdigital

  • Pat Brandon

    The GoGoFactor is hard to master. We have had a some success at http://igg.me/at/witholive . See what worked for us!

  • RecycleDot

    I recently launched my Indiegogo campaign, and till yesterday it was on the front page of the Design category. But this morning it suddenly dissapeared from the Design category. I find my campaign only if I search it on “search section” .
    Can anyone help me with this problem?
    I don’t understand why this happened. Now i will respect these advices and I will promote it, maybe this is the reason why it was removed.

    This is my camapign:


  • FBK

    I agree with Alan Leung that the advice shared in this article is priceless. I also agree that you should engage your core group of supporters regularly. Heck, before you launch you should give a small (or large) launch party. Serve, wine cheese and crackers and ask everyone to bring their electronic device and their credit card. Don’t stop the party until you surpass the 20% mark. #winning.

  • Hello, I was the second campaign on IndieGoGo. The first campaign actually fail, and it just getting $3 after I wait in 30 days.

    Here, this is our second campaign http://igg.me/at/classiplatform/ and I hope my campaign fully funded on IndieGoGo cause I very wanted this platform accessible for the peoples and communities on Asia.

    In addition of that, this article are very useful for my mind. But I need a simple advice to make my second campaign fully funded and meet the goal.

    I hope Crowdcrux could help me a bit for me.

    Thank you…

  • I launched my campaign for my first novel on Monday (November 17, 2014) http://igg.me/at/i-dreamt-of-trees
    and for the past few days the campaign has been showing up as #1 on the “trending” page, across all categories!
    I can’t say for sure how this happened, but I can say that I’ve sent 2 updates yesterday and one today, updated the campaign page once or twice, and shared my campaign on Facebook, Twitter, and several crowdsourcing sites/twitter sites.
    I also did get to the 20% point on my first day.
    I also have a video and images on my campaign page, as well as several perks.
    So, while it’s hard to say exactly how the gogofactor works, it looks like doing the things you suggest does in fact help with your ratings on Indiegogo!

    • CrowdCrux

      Congrats on getting your campaign to be trending on Indiegogo!

  • vivek

    Very good article, I launched my campaign few days back. http://igg.me/at/HOMER/x/7584342

    Check it out and make your home the smartest home

  • We just started our first campaign for a Christian Social network. We will be taking your advice to see how it goes. http://igg.me/at/christian Thank You

  • Sigrid Salucop

    I just started my campaign a few days ago. Thanks for the tips. http://igg.me/at/basideldiablo/x/5995939

  • Josh Shapiro

    Great advice! I just started my own campaign for BeersandCareers.com at http://igg.me/at/beersandcareers/x/9511244

    • CrowdCrux

      Hope you’re successful!

  • Michael Moore
    • True Happiness

      Just read this and wish i had come across it before.

      Kindly take a look and advice on an emergency campaign we have and give us your thoughts on what we can do better

      #Burundi: URGENT CrowdFunding for Burundi http://igg.me/at/bqI4nJ8rvRQ

  • Gnosis Media Group

    This is good advice. We’re doing all these things. The only thing we may have messed up on is setting our goal too high. Too bad IGG doesn’t allow you to lower your funding goal after launch. But our campaign is doing well. 25 funders in about 14 days. http://igg.me/at/textengine

    • CrowdCrux

      Yea, that’s an ambitious goal! Hope you guys hit it :). Keep us up to date.

      • Gnosis Media Group

        Thanks. We have 31 funders in about 20 days, so that’s encouraging. But we’re learning as we go. Feel free to share our campaign on our social channels: http://igg.me/at/textengine


  • Vi.Rus
    • CrowdCrux

      Do you have any questions about Indiegogo’s gogofactor algorithm that I can help answer?

  • Amadeus DeKastle

    These tips are great. I had no idea that you had to make it to 20% though for the best exposure. We are currently at 10% raised of our campaign to produce an iphone app that blends citizen science and butterfly photography to allow scientists to understand more about the habits of butterflies in Kyrgyzstan. Under the environment page we are near the top already though!


    Hopefully with the tips you’ve provided, we’ll be able to climb to the very top with some great gogofactor and maybe even make the indiegogo homepage!


    • CrowdCrux

      Good luck with your project! Hope you get it trending 🙂

  • Raven Photography

    Hey guys, looking for a little bit of support for my newest start-up, please take a look at the link and feel free to help and share!

    I would really appreciate your support…


    • CrowdCrux

      Thanks for sharing. Hope some of our tips will be useful for your project.

  • mert

    An underwater documentary on sustainable fisheries and conservation of bluefish https://www.indiegogo.com/projects/bluefish-prince-of-bosphorus/x/9543141

    • CrowdCrux

      Do you have a question about Indiegogo’s gogofactor algorithm I can help answer?

  • I recently added two new perks, to my Indiegogo campaign.Contributors like you will get special launch perk. We’ll do a public draw at launch and the winner gets $250 spending money!

    And this contributor plaque will be in permanent display at our main office.. Claim your “imortality” here, with us! http://igg.me/at/ewtdigital

    • CrowdCrux

      Thanks for letting us know. Hope the Indiegogo gogofactor tips are useful!

  • Andrej

    Great advice. Will employ tips and hope for the best. At this time we have extremely little visitors and almost none of them are from indiegogo..around 0,5%.
    20% that you mentioned are almost impossible to raise from my network in my country 🙂

    Thanks for advice! Feel free to comment project as we would like to have some opinions (which we don’t have to get at the moment :))


    • CrowdCrux

      Good luck on your project! Hope you guys hit the funding mark 🙂

  • Cindy Abel

    We are ending our funding campaign tomorrow and raised 25%.

    We had so many issues getting our contributors to make comments. It required a login and password and most people don’t want to create an account for another site.

    Our goal was set too high. But our campaign was around building a mobile app.

    Support as Indiegogo was helpful but I do think there is more to learn about the gogofactor than what I’ve been reading. We used a company to help us with this and the analytics we had on the campaign suggested a very different result.

    Thank you crowdcrux. I have read so many of your articles at this point. Do you have recommendations about running a follow up campaign? How would we do that? We can’t run a campaign asking for funding to build the app. It requires 20K for a beta version. Can we run a small one requesting support for a branding initiative?


  • Thumby Drive

    Thumby is the World’s First iPhone Controlled Secure Data Storage Device.
    Let’s make this happen. Thanks very much for spreading this around

    • CrowdCrux

      Thanks for sharing. Good luck with your project! Let me know if you have any questions about the article.

  • Infinity Cover

    Thank you very much Crowdcrux, this article is so useful.
    I’ve started my IndieGoGo campaign yesterday, actually i’m trying with Facebook ADS but probably it’s not working… Can you have any advice for me?
    The campaign is on http://igg.me/at/infinitycover

    Thanks 🙂

    • CrowdCrux

      Happy to hear it’s useful! Good luck on your project!

  • white puppie

    I raised a campaign today on Indiegogo and it took me 3 days to work on this campaign. However, it did not even show up in their searches. This is not what I had imagined. I am worried idea if all my efforts would all go in vain. I will surely try some of the method mentioned here. Thanks for this post.


    My project is an art project which promotes art and architecture.

    ‘Windows and doors of Europe’ project is a celebration of culture, art and the people behind it. It is a visual documentation of the architecture of several Windows and doors across several European cities. I am passionate about sharing the charm of these beautiful creations and it’s array of vividness with the wider community.

  • white puppie

    I raised a campaign today on Indiegogo and it took me 3 days to work on this campaign. However, it did not even show up in their searches. This is not what I had imagined. I am worried idea if all my efforts would all go in vain. I will surely try some of the method mentioned here. Thanks for this post.


    My project is an art project which promotes art and architecture.

    ‘Windows and doors of Europe’ project is a celebration of culture, art and the people behind it. It is a visual documentation of the architecture of several Windows and doors across several European cities. I am passionate about sharing the charm of these beautiful creations and it’s array of vividness with the wider community.

    • CrowdCrux

      Hope the post will help solve this problem.

  • Rett Bowman

    Our Indiegogo Campaign is to buy a farm for Our Astrex Rabbits / Curly Rabbits…I spent 2 months on our Campaign & launched it 2 days ago: http://igg.me/at/curlyrabbits

    I have tried to incorporate much of what you stated here and I read extensively through all of Indiegogo to launch a GOOD Campaign so I pray we achieve our Goal Funding

    as I have spent 20 years of my life preserving, saving, and protecting Curly Rabbits from extinction~~ when I begin way back in 1995 NO one had ever heard of an Astrex Rabbit, or Curly Rabbit.. Thanks for the advice, kindly, Rett (Ms. Loretta Ann Bowman)

    http://www.AstrexRabbits.com and http://www.CurlyRabbits.com

  • FunForKids
  • FunForKids

    Help kids to learn only GOOD things! http://igg.me/at/FunForKids

    • CrowdCrux

      Thanks for sharing. Do you have any questions about Indiegogo’s gogofactor?

  • Egghead Einstein

    I do believe the most candid and overall best article I’ve read on the topic in the three months I’ve been preparing my project.

    • CrowdCrux

      Awesome!!! That was the goal 🙂

  • Great info! I heard its best to only have 5-7 perks but they allow you to have up to 20. Do you find that’s still true?

    • CrowdCrux

      I would not do 20 perks. I would try to get some feedback from your target market, what type of rewards/product they are interested in, and then have tiers that gradually up-sell them. I would also look at other campaigns in your niche and see how many tiers they offered. As a general rule of thumb, simplicity is best when it comes to perks. Don’t offer too many options or fulfillment will be difficult.

  • Thanks for the article! It’s inspired me to redouble my efforts promoting my campaign. I reached 30% in the first 6 hours and 50% in just a couple days but it went stagnant while I was promoting the book at a festival with no wifi. I’ll try to contact bloggers to get involved as well. If you have a chance to look at my campaign and give me a critique that would be amazing. All good if not! Thanks!


    Now to read the Kickstarter slump article 😀

    • CrowdCrux

      Congrats on hitting 50%! Keep it up!

  • Tina and Tara

    EXCELLENT article, so glad we found this!! We started a campaign a little over two weeks ago and, darn, we sure wish we had a chance to read this article before that time. However, we have now “edited and tweaked” a little of this and a little of that in hopes our changes go hand-in-hand with your great suggestions (and, fingers crossed, gets our campaign to finally take-off and get the recognition it deserves).

    Thanks so much for all your awesome advice. 🙂


    • CrowdCrux

      Happy to hear the advice was helpful!

  • Sanja Bogatinovska

    This is awesome!!! I started a campaign two days ago and felt like I need an advice from someone who has lots of experience in indiegogo crowdfunding. I am extremely happy that I found this! Thank you so much for sharing – you must be a very generous person for doing so. Keep up the excellent work 🙂

    In addition, here’s a link to my campaign: http://igg.me/at/tomorrow-leaders-at-school/x/11632166

    • CrowdCrux

      Happy to hear the article was helpful!

  • Delta ∆

    Greetings Sentient Beings! Thank you for sharing this helpful article. I am Delta, from the Phi Galaxy, and am still learning the ways of you humans. My indiegogo campaign is small, but packs a punch, like me! http://igg.me/at/deltaburn/x/11631416

    We have nearly reached our goal with 15 days to go. I find that making updates every day, as well as asking the friends and family of my film crew to share on facebook and twitter if they can’t donate, has really helped to bring the profile of the campaign forward! Plus we have tried to stagger offering and featuring perks as well as adding pictures and videos. https://uploads.disquscdn.com/images/3cd843b38c51f9804b859151aac150fe78240bfb3d240b84a2b8a8fd44adb6dd.png

    • CrowdCrux

      Glad the article was helpful!

  • Francois Ransom

    Thanks for sharing this article. I am 6 days into my campaign and after viewing this article, I think I may have a lot more work to do on it. I too am looking for a little bit of support for it. Please take a look at the link and feel free to help and share!

    I would really appreciate your support…


    (An all sports training suit)

    • CrowdCrux

      Thanks for sharing!

  • Ferdi Bayrak
  • Great artcie and tips. I’ve just started my campaign for my play’s run at the Midtown International Theater Festival and have started contacting those in my closest circle to get the thing moving. We open in a week, but I’m keeping the campaign going into the next month because this is the first part of a three-part movement of the play around the world. Do you think this move helps or hurts the current campaign’s goal?

    Feel free to check it out here: http://igg.me/at/mend-the-envelope/x/11880204


  • Jared Sanborn

    ??Comet Core is Giving away a FREE COMET PHONE!?? and Free Leather Comet Phone Pouches!

    The World’s First #Buoyant (#Floating) #SmartPhone is now Available and has #Crowdfunded over $161k and is now inDemand on #IndieGogo! Stretch Goals have been rolled out.



    1. Click Join

    2. Screenshot Event Invite Number

    3. Invite your ENTIRE FRIEND LIST

    4. Screenshot Event Invite Number Again

    5. Email BOTH SCREENSHOTS to

    hello@cometcore.com to be entered for the Free Comet Phone!

    It comes in 32gb and 64gb and will be run on android software.

    Starting at $249

    Pre-Order Here –> https://www.indiegogo.com/projects/comet-world-s-first-floating-smartphone


    1. A Quantum Lock utilizing military-grade 256 bit AES ensures the users privacy with encrypted voice communications.

    2. Dual #cameras (16 MP) that can be activated simultaneously (record videos from both cameras at the same time and take two pictures at the same time..)

    3. A border of Turquoise LED lights that light up when a user receives a call or message.

    4. A pre-installed app designed on a biometric platform that detects users’ body temperatures and displays a specific color to indicate mood.

    5. A pre-installed bubble messenger that allows users to communicate.

    6. 2800 mah battery

    and yes of course it #Floats

  • Platonics Land

    Thanks for the information. But I have a question, what is the most important thing? Share the link


    or have 20% of my goal???

    Thanks again and good work.

    The Platonics Team.

  • its not very good for my campaign maybe i should follow your advice now


  • Doug Motel

    Great article. I am eager to follow all of these suggestions and report back!

    Raising funds for a new pop musical here in New York thanks. http://igg.me/at/doug

  • Jordan Medlen

    Will start using these to see how relevant they are on our campaign… https://www.indiegogo.com/projects/aurorae-transcendence-ep–2/x/13475003#/

  • Sebastian Jansen

    Thank you so much for this article. I started a campaign just yesterday and will keep everything you said in mind. Thank you so much. Have a look everyone and give us some feedback: https://igg.me/at/little-achilles

  • Plugzr


    Thanks for this great article and the depth in view of the Gogofactor which we were not awared of when we launched our hardware campaign recently on Indiegogo.

    After the first week now passing by with only 1% funding of our initial goal, I think that we have done a lot of mistakes we were not awared of as entrepreneurs who are new to crowdfunding. We missed to generate the needed prelaunch buzz and couldn’t get the media coverage we were looking for. Therefor the momentum of the first week was very weak. We’re now trying to boost our Gogofactor by spreading the word throughout all channels we can afford at this time. Maybe it will help to raise the results. Even if the campaign should fail – at least we will be learning a lot of valuable lessons throughout our this first campaign. Cheers!

    Our campaign: Plugzr – The World’s Smartest Power Outlet


    Dear friends,

    I’m reaching out to ask for your support for the “Give Darkarta a supporting push!” campaign on Indiegogo.

    There are two ways to help:
    1. Contribute – even small contributions raise their popularity and give them more visibility on the site.
    2. Post to Facebook – in the end, the more people hear about them, the more likely they are to meet their target.
    3. Post to Steam – in the end, the more people hear about them, the more likely they are to meet their target.

    Thank you!


  • Jaron Soh

    Great advice, thank you! Artisan & Fox was featured in their ‘Fashion Forward Finds’ collection using some of these tips. Thanks a bunch. https://www.igg.me.at/knowyourartisan

  • Ashleigh van der Hoven

    Hey! I am about to launch a crowd funding page in the next few days and I am so glad/excited that I read this before. I’ll keep you posted on its success but I wanted to ask that they normally suggest 5-8 perks, would having 10 jeopardise our gogofactor or is it just a matter of making sure you dont have like 14-20 which is too much?

    • Ashleigh van der Hoven

      Also, does this is all still stand, because this was written a while ago. Or maybe there’s an updated version?

  • Kai Wolter

    This is BS! The “gogofactor” is a farce!

  • Bagby

    I think the GoGo Factor is a myth lol . I think is just another myth for more agencies and digital gurus to sell their services to desperate entrepreneur like me and many people here. Kickstarter is the same but a much bigger scale.


  • Bagby

    I think is just another myth for more agencies and digital gurus to sell their services to desperate entrepreneur like me and many people here. Kickstarter is the same but a much bigger scale.