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Crowdfunding Consultant Rose Spinelli Shares Best Practices

Published by Salvador Briggman. Find him on Twitter.

In this episode of the CrowdCrux Crowdfunding Podcast, I interviewed Rose Spinelli, who is a crowdfunding consultant and the founder of The Crowdfundamentals. She also runs the “Rose Recommends” advice column on Crowdsourcing.org.

Entering the crowdfunding industry at the same time I did, Rose brings a unique perspective to the table. We discuss how the industry has evolved, best practices for campaigns, and how she helps creators run successful campaigns. You can listen to the podcast below or on iTunes.

Show Notes

rose spinelli– Rose helps creators at all stages of their campaign, but can have the most impact in the planning stages.

– Rose does not manage campaigns or manage PR for a campaign.

– Rose is a journalist and has a fundraising background, which ended up feeding into the needs of a crowdfunding campaign.

– Rose mainly works with nonprofits, campaigns that have some kind of a social impact, and entrepreneurship-related projects.

– Crowdfunding is an online tool. If you don’t have a strong presence on social media, you’re going to have a harder time. People like to play catchup and do a lot of broadcasting, but it’s a less-effective way to go about marketing.

– People need to learn how to engage and tell their story. You must produce quality content to survive in a social media-driven world.

– Pretend that you are at a cocktail party, but it’s online. You must use your personality, be curious about others, and be generous to network effectively.

– You must learn how to communicate your value. Avoid technospeak. Avoid hyping it up too much. Be transparent.

– Robin Roberts: “Make your mess your message,” a quote from Everybody’s Got Something. It’s important to humanize yourself.

ALS Ice Bucket Challenge

Potato Salad Kickstarter Campaign

– Nonprofits are still adopting modern fundraising techniques.

– Positive emotions trump negative emotions on social media.

– It’s important to do your research if you’re going to use any consultants or service providers in the crowdfunding industry.

– Rose recommends a ramp-up period of 3-6 months. It depends on how established they are online.

Have a question for Rose? Leave a comment below!

If you have a question for Rose, leave a comment below or reach out to her on her blog.

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  • Well, I probably should have gone to bed hours ago, but somehow or other, I ended up over here listening to Salvador Briggman and Rose Spinelli on this podcast.

    It was an informative podcast, although I think that for a lot of people out there who are launching crowdfinding projects, they will likely find listening to podcasts of this length to be something of a time luxury.

    The bits about humanizing your campaign, producing quality content, communicating your value, and the combination of weak social media presence and the all-too-frequently resorted to “broadcasting,” as you two called it, were all spot on. Rose’s comment during her one example about one hundred and fifty thousand dollars, and her comparing it to a wish list for Santa, was humorous, yet accurate, also.

    • CrowdCrux

      Yeah, I agree – the podcasts can be time consuming to listen to! I listen to the ones I love like the Tim Ferriss show, smart passive income, ecommerce fuel, my wife quit her job, etc while I’m at the gym or in the car or on the subway. I use the itunes podcasting app on my smartphone to download them.

      I think they go a bit more in-depth than a blog post though and I like bringing on other voices, so it’s not just me with the best practices I’ve studied/witnessed/experienced.

      Completely agree on the importance of humanizing a campaign and the other points you mentioned.

  • Karen

    This blog post and frankly all of the blog posts on Crowdcrux have been immensely helpful to us as we geared up for New Wallet’s launch on Kickstarter on Tuesday. It’s been a crazy, wonderful and wild ride and we’re off to a good start:


    Thanks to Sal and all of the great advice from this community!!

    CEO, New Wallet

    • CrowdCrux

      Awesome. Backed you guys at the supporter tier.

  • Joshua Wright

    This was very helpful!

    • CrowdCrux

      Glad it was helpful 🙂

  • Joaquín Brown

    “Make your mess your message” this is awesome advice. I just posted a #Kickstarterfail on twitter about me sending out an update to my backers with a misspelled word, haha

    • CrowdCrux

      Love that quote also! Happens to the best of us!

  • Bill

    Thanks Rose for telling the tough truth about crowdfunding and the crowdfunding consulting industry. I have followed Rose for a long time and she always tells it like it is in the world of crowdfunding. She is one of the people I would recommend in the industry!!

    • CrowdCrux

      Agreed! Also think you are a pillar in this industry, Bill with your support and helpful encouragement. Will email you in a bit about doing a podcast next month.

  • vanessa

    Aloha Rose thank you for the article. I have shared my indiegogo campaign through facebook and instagram. Could you provide any other advice or tips for my new children’s book campaign. I would greatly appreciate any suggestions. Here is the link: https://igg.me/at/Hellosun Thank you!