HomeFree Intro Crowdfunding Course

Budding Artist Quits His Job and Raises $11,590 on Kickstarter

Published by Salvador Briggman. Find him on Twitter.

The 36 Letters Kickstarter campaign is a great example of how a local artist with an abundance of passion and a willingness to work can launch a new project and captivate the attention of the crowd.

In this episode, I talked with Nathaniel Badder to learn more about how he managed to raise over $10k through crowdfunding and why he decided to quit his job to go full-time on his own business. It’s one of the more inspiring interviews that I’ve conducted! You can listen to it below or on iTunes.

Show Notes

This episode is sponsored by Fullfillrite: Kickstarter and crowdfunding reward fulfillment services.

Kickstarter campaign link for 36 Letters: Click here.

36letter Kickstarter

Kicktraq Statistics Link: Click here.

Kicktraq stats for 36letters

Amount Raised: $11,590 from a pledged of $10,630 goal.

Campaign Duration: 25 days

Number of Backers: 102.

Avg. Pledge per Backer: $114

36Letters Company Website: Click here.

Books/Authored mentioned: 

48 Days to the Work You Love by Dan Miller

– Chris Guillebeau – The Art of Non-Conformity (website link).


– Local shopping from local creators or craft hobbyists is a growing movement that creators can capitalize on when launching a campaign.

– Nathaniel decided to go with Kickstarter because he found the user interface easier and more intuitive.

– Before launching the campaign, it’s important to “prime the pump” and put hours in before you launch to gather a bit of a fan base.

– The pledges in the first week mainly came from Nathaniel’s social network and their social network.

– The feedback has been incredibly since launching the project, both on Nathaniel’s new initiative and his artwork. He believes it was his compelling and genuine story that motivated people to back him.

– Nathaniel is big on deadlines and made sure to be realistic. He also scheduled a launch party for when the project ended. He found that having a tight deadline is better than having a long and drawn-out deadline.

– The marketing aspect of a campaign will continue to bear fruit into the reward-fulfillment phase because new people will come across or see your artwork/product and ask where they can get one.

– Looking back, Nathaniel would give more thought to the best way to market the campaign to complete strangers.

What city do you want Nathaniel to come to next?

Let us know in a comment below! You can check out his artwork here.

Weekly Success Tips

Want to receive awesome valuable resources that will help you run a successful Kickstarter, Indiegogo, or other type of crowdfunding campaign? Join 20,000+ other readers working hard to make their dream a reality.

  • kage

    Keep up the hard work i’m in the same boat as you hoping to build up a career from starting a kickstarter, I may be young, well youngish but all that matters is putting in the work and effort to build your dreams.

    • CrowdCrux

      Totally agree! Hard work trumps age, status, and even capital reserves.

    • Nathaniel Badder

      Thanks, kage. As I have said repeatedly, it’s exciting but altogether terrifying. I’ve never worked harder, but it’s been more fulfilling than ever. Good luck to you as well.

  • John

    Very interesting! I will have to try some of this!

    • CrowdCrux

      Glad it was an interesting article 🙂

    • Nathaniel Badder

      Thanks, John. You can actually play with the different letters yourself on my website at http://www.36Letters.com/custom.

  • David

    I have seen some people do this for names of wedding and such. Very good concept and idea to have it local

    • CrowdCrux

      Interesting! Thanks for sharing your thoughts.

    • Nathaniel Badder

      Thanks, David. I am definitely not the only person to do stuff like this, but tried to put my own twist on it by using only found letters (i.e., objects that look like letters and not letters themselves), including numbers and punctuation marks as well as color splashes. But, the really difference, I believe is the framing— most do it inside one large frame, but I frame each letter individually and then attach them to a single mount which produces a pretty cool look.

  • Pay It Artward

    Wonderful concept, and beautiful artwork! Crowd funding is really helping an ever increasing numbers of “starving artists” publicize their work – it’s amazing to see!

    • CrowdCrux

      Agreed! It’s an incredible new movement in my opinion!

    • Nathaniel Badder

      Thanks for the kind words and enthusiastic response, Pay It Artward. It was a scary but exciting moment to go for it, and committing to the crowd funding made it both real and possible.

      • its not easy! putting yourself out there is really hard, and not everyone gets what KS is.

        • CrowdCrux

          Yeah, it’s hard to put yourself out there and let your work or persona be judged, but it’s a must if you want to want to make your dreams a reality!

  • Fantastic! I am impressed with Nathaniel and he would be most welcome in Australia. I love the concept of imagining places and objects into letters. And well done on reaching your goal! 🙂

    • Nathaniel Badder

      Thanks so much, Chelle. I actually lived in Melbiourne (and played lacrosse for the MCC) back in 2000. Unfortunately getting back there – and even shipping there – is not in the immediate future but you can send me any “letters” and “numbers” you find down under!!

      • I would be happy to do that 🙂 Oh wow you were from Melbourne too 🙂 I’m from there, moved to Adelaide in 2000 lol but looking to relocate back to Melb next year to open my own gallery there. About shipping, do you mean to ship prints, books etc of your work? It isn’t all that bad or expensive to ship to Australia 😉

        • Nathaniel Badder

          That’s awesome. Congrats on the big move. The photo projects I build are odd shapes— usually pretty long, so shipping them domestically is expensive… and I imagine that shipping them to Australia would be really pricy. But, definitely let me know when you get your gallery up and running (nbadder@36Letters.com).

  • Jesse Martinson

    I found this very cool! I am glad it was successful for him and glad he can do what he wants. I like to find these people and support them. This is great, good job!

    • CrowdCrux

      Thanks for the kind words :).

  • Andrea Krupp

    I love to hear about fine artists using the KS platform as a way to build connection to new eyes, and new backers. Congratulations to Nathaniel Badder! I have done 3 campaigns (one is running right now, Icelandic Arc) in support of my creative process, and time for creative focus at artist residencies. I have been overwhelmed, really buoyed by the support I have found out there. I highly recommend visual artists investigate these options.

    1/3 to 1/2 of my backers are unknown to me, and many have come back for all 3 campaigns.

    If you care to see, link: http://kck.st/1c8kbWq

    I’d love to connect with any artists who might have questions about KS. I’d love to hepl.