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Top 49 Blogs To Read Before Starting a Kickstarter or Indiegogo

Published by Salvador Briggman. Find him on Twitter.

Social Media Marketing:

social media

Social Media Examiner: The world’s largest online social media magazine, Social Media Examiner® helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales.

Buffer Blog: Buffer is a social media scheduling app, but they have some awesome blog posts on how to engage your followers and get the most out of social media marketing.

– Jeff Bullas’s Blog: Social Media Marketing Blogger, Strategist & Speaker, Forbes Top 50 Social Media Power Influencer 2013, Huffington Post Top 100 Business Twitter Accounts.

– Heidi Cohen: Actionable Marketer shares practical advice on social media, marketing & life.

AllFacebook: The leading resource about Facebook, with guides for individuals, brand managers and developers.

– Social Mouths: I help entrepreneurs and small businesses turn their vanilla web presence into a profit powerhouse.

– Social media explorer: Social Media Explorer is a digital and social marketing strategy house and an information products company.

– Social Media Today: Publishing & distribution of great posts by world’s best thinkers on social media best practices, tools & social marketing.


pr newspaper

– PrInYourPajamas: Practical publicity tips for entrepreneurs.

– Publicity Hound: Tips, Tricks, and Tools for free publicity.

– SpinSucks: An award-winning PR and marketing blog. Arm of virtual agency, Arment Dietrich

CrowdfundingPR Blog: Website and blog about PR related to the crowdfunding industry.

– Journalistics: A nifty little blog about public relations and journalism.

PR 20/20: Inbound marketing agency. Brand, web, search, social, content, PR.

PRCouture: PR tips for the fashion industry.

– PRSquared: Conversations about PR, social media, and marketing.

Writing a compelling pitch:


– CopyBlogger: The best resource I’ve come across on the topic of copywriting and content marketing.

TheCopyBot: Essential web writing advice.

Convince and Convert: Social media, content marketing, and copywriting advice.

Copywriter’s Roundtable: Learning to sell through compelling copywriting.

Content Verve: All about content, copy, and conversion.

SEO Copywriting Blog: Web and social media writing tips.

Crafting and Marketing a Video:


ReelSeo: Online video marketing guide.

VidYard: Tips on making, marketing, and improving videos.

VideoBrewery: ABCs of video production. Good “how to” articles.

SmartShoot: Video marketing and storytelling advice.

Email Marketing:


GetResponse: Email marketing and content marketing tips.

Deliverability: Comprehensive email marketing blog.

Responsys: Digital and email marketing advice from open rates to email marketing on mobile.

Mailchimp Blog: Mailchimp is a mass email (newsletter) delivery service. They also run a good blog that covers conversion tips and adapting to new advances like google’s tab feature.

Bronto Blog: Email marketing trends and tips.

 SEO (Search engine optimization):


SEO MOZ: My go-to source for SEO information. They also have beginner’s guides.

Search Engine Land: News and updates relevant to search engine marketing.

Matt Cutss’ Blog: Google, Gadgets, and Search.

General Marketing/Sales:

Unbounce Blog: Landing page optimization/conversion tips.

KissMetrics Blog: Inbound marketing, general marketing, and analytics.

Hubspot Blog: Everything you would ever want to know about inbound marketing and sales.

Shopify Blog: E-commerce and sales tips. Good advice for after your crowdfunding campaign.

Social Triggers: Online marketing strategy and sales (persuasion).

– Seth Godin’s Blog: Doesn’t need much of an introduction. One of the top marketing experts of our age. He has short blog posts that focus on changing your perception of marketing.

Marketing Experiments: Copywriting, A/B testing, landing page optimization, and more.

ConversionRateExperts: Good information on how to direct and channel traffic.

– ViperChill – My personal favorite. It has more of a tilt towards blogging and content marketing.

Crowdfunding Related:

Kickstarter Blog: Good tips related to the Kickstarter platform (backed up by data).

Indiegogo Blog: Awesome information related to the Indiegogo platform.

– Kicktraq Blog: Good info on Kickstarter analytics and using the Kicktraq tool.

– LaunchAndRelease – Music crowdfunding blog

TheCrowdFundamentals – Blog of Rose Spinelli, a crowdfunding consultant.

KickstarterConversations – Been around since 2012. Simple interviews of Kickstarter creators.

Note: I’ve only included blogs that have been around for at least a year. If I missed you, leave a comment.

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  • Emily Rose

    This is an extremely helpful resource and educational tool when it comes to crowd funding. I was particularly interested in the “Power of $1” article that was posted on the Kickstarter blog. I have currently launched my first Kickstarter project and did not include a $1 pledge option. The article is forcing me to reconsider as there are so many creative ways I could get my viewers involved for such an affordable price. I guess it really all starts with one dollar. Any ideas on this? Is the one dollar option a proven method to success? I would like to know other people’s experience with this. How well did it work for you or did it not work at all? Thanks!

    • CrowdCrux

      Glad it’s helpful! I’ve seen a few creators do a $1 pledge cross promotion on the KickstarterForum that has worked well (also added twitter exposure).

  • Daniel

    This is a really helpful resource when it comes to crowd funding. I was particularly interested in the pledge of $1 idea.

  • Daniel Orwin

    This is a really helpful resource when it comes to crowd funding.I have currently launched my first kick-starter Weather Balloon project and did include a £1 pledge option for Backers to choose.

    • CrowdCrux

      Thanks! How did your project go?

  • Booster Palz

    Fantastic resources for those looking to find ways to improve and enhance their Kickstater campaign. I’m trying to find information to help promote Kickstarters that generally do not seems to have as strong as a following. In my example, plush and children’s products. Many articles, info and backers seem to primarily push technology, comics, and art. They still have info that is relevant (making good rewards, etc) but the Kickstarter community itself seems difficult to reach when it comes to my category.

    • CrowdCrux

      Thanks! Well, if I were you, I would go about marketing the campaign as though it was not a Kickstarter at all. Just a product launch. How would you get it noticed? Blogs? In-person networking events?

      In my experience, a typical breakdown might be 30-60% of funds from family/friends, 10-40% from the Kickstarter community, and 10-50% from external websites (the traffic you drive). I realize those numbers don’t add up haha, but it’s a sliding scale.

      • Booster Palz

        That makes sense. Right now we are displaying BoosterPalz at the International Toy Fair at the Javits in NYC which is probably our best marketing avenue right now. I’ve been trying to reach out to blogs & press and I’ve actually ran into quite a few kickstarter campaigns there to pick their brains on how they were able to get funded, networks, etc

        That breakdown seems about right to me. I guess coming in as a newbie and watching many campaigns and the number of backers, one tends to think a good majority would be from the Kickstarter community themselves but in reality that usually isn’t the case.

        Thanks again for info and articles, I read them daily for any info that will help!

        • CrowdCrux

          Let me know how the Toy Fair goes :). Would recommend having a laptop/ipad signup list (to capture emails) or at the very least business cards if you weren’t planning that already.

          You could also do a raffle where people can put in their business cards to be chosen for a free Booster Pal.

          Yes – sometimes that does happen, but it’s more-so a variety of sources.

    • Angela Reuss

      Having the same problem… I’m in the music & ent. crowd, trying to crowdfund a parenting/children’s product. I’ve gotten it distributed amongst blogs, multiple press releases, google+ groups, etc. None of it has concluded to not even 1 contribution.

  • astrochicks

    I really enjoy your blog, I think it’s very informative and helps Kickstarter creators.

    • CrowdCrux

      Thanks! :D. Do you have any questions related to Kickstarter or Crowdfunding I can help answer?

  • Angela Reuss

    Great information, but it still doesn’t do much for a person raising funds, unless you know people who are generous with their money, or have lots of money to give. Even if everyone you know believes in your project, they don’t always necessarily believe that they should take part in contributing their money…. and if you don’t have a circle that’s willing to contribute, then you won’t be seen by other possible contributors. You could have an innovative idea on a campaign with videos, pictures, materials, information, statistics, great deals on perks… the whole 9 yards, but if the people you personally know don’t get you off to a good start, you’re screwed…. just my personal experience. Not trying to be a kill joy.. just giving advice to those who don’t realize that they must have people they know ready and willing to contribute a large percentage of their goal before they start or an online fundraiser will never work.

    • CrowdCrux

      I agree – Creators should line up 20-30% before launching. At the same time, I have seen campaigns that will raise the majority of funds from strangers on Kickstarter and external sources (90-95%). However, they are rare in comparison that those that jumpstart the fundraising with friends/family/professional connections.

      • Angela Reuss

        Very true… people who don’t know you will buy from you quicker than people who do know you. If indiegogo would have put my project on the front page of the site for even just 1 day, I know I would riase the funds…but they didn’t even give it a slight chance. I spent a year (off and on) for just the presentation and video. Indiegogo did nothing but take a percentage of my little bit of hard heard earned funds and got a bunch of free promo from my friends and I. I could have done that on my own without them. Had I known, I would have NEVER wasted my time, energy, or resources. It just seems like bad business to me…

  • albertkaufman

    Interesting, I don’t see a mention of Constant Contact’s blog up there? http://albertkaufman.constantcontact.com for anyone who’d like a free trial and to learn about their offerings blog-wise.

  • We started working on heylo (www.heylo.me) in June, last year, in 2013.. It`s been almost 1 year (as now we are in 2014, May) and we thought after everything is ready in videos, sites (we have over 20 videos and even http://www.heylotwins.com and of course let`s not forget about our official http://www.atlmonde.com site about us) we could easily launch the campaign on indiegogo or kickstarter and “win” the lottery. However after sometime, especially after reading many articles on crowdcrux and also many posts on Kickstarter.org forum we relaized that it`s not that easy and that way is not the correct way. So this article today opened up another window to us and starting from me, right now, we will be going deeper about all of these 49 blogs. Thank you for this nice, detailed and a beacon-like useful post!

    • CrowdCrux

      Happy to see it will be useful for your campaign preparation!

  • Thank you very much for all this tips and sources of insight. I would have loved to read your blog before launching my campaign on Kickstarter. How ever we are learning as we go thanks to people like you!

    • CrowdCrux

      Thanks for the kind words!

      • You are welcome! It would be amazing if you could take a look at http://kck.st/1mQKwbx and tell me how you like it. In case you like it as much as we do, please share it with your audience and help us spread the word. As a little thank you I would like to make custom tabtag with the CC-Icon as a gift for you. Best, Volker

        • CrowdCrux

          Congrats on hitting your goal! Wish you guys luck in remaining 21 days. Feel free to tweet @crowdcrux for a retweet.

  • Aaron Kazah

    Loved this post but haha I don’t think I’ll be able to read all 49 :/ just so much information?

    • CrowdCrux

      Haha yea it’s a lot of info. I think it’s best to pick one from each section and skim a few posts. I also think over a long span of time, you can use some of these resources to become more knowledgable about the topics.

  • Feeling a little lost here trying to figure out how to reach folks, so thank you for all this tips and sources of insight. I would have loved to read your blog before launching my campaign on Kickstarter.

    If you and your readers have any suggestions they would be apprenticed. IF you could share out lin, that would be greatly appreciated. https://www.kickstarter.com/projects/228977432/biltong-its-not-jerky-its-better

    • CrowdCrux

      I don’t see any major mistakes aside from this grammar error “Our Biltong & Droewors Beef Sticks Are100% Handmade, Locally Crafted, Delicious, Air-Dried, Never Smoked Beef Snacks.” There needs to be a space after “Are”

  • Kamrul Hasan

    I am new here, definitely a fantastic resources for those looking to find
    ways to improve and enhance their Kickstater campaign like myself. I’m also trying
    to find more info to get more exposure on the web. Check our my Kickstater
    Campaign and let me know your comments. https://www.kickstarter.com/projects/464174291/metro-retro-accessories-handmade-in-new-york

    • CrowdCrux

      Yea, it’s difficult to get exposure, especially now that there are more Kickstarter projects out there competing for attention. I think it’s a cool campaign. Ultimately I think it comes down to whether or not it resonates with your audience.

  • Carlus McCormick

    I enjoyed the information. Will be using this article to build my kickstarter campaign.

    • CrowdCrux

      Glad it was a helpful article!

  • Sam Kullar

    Hey CrowdCrux! My first read. This was extremely helpful for me. I just launched my Kickstarter campaign today and am constantly looking for new innovative ideas to get my idea across the world! Let me know what you think of our unidentified, yet serious problem that will help all you men out their live a happier life!! haha https://www.kickstarter.com/projects/u-mop/what-every-guy-needs-what-every-girl-wants/backers

  • Lior

    very helpful information! i will use it to make the necessary changes to my kickstarter campaign in hopes in achieving a high success rate

    please checkout my kickstarter

    thank you!!

    • CrowdCrux

      Welcome 🙂

  • Edina Balczó

    Very useful information, it is a shame that I only came across this one. I made so much changes since I launched my campaign.
    Thanks again!
    This is my campaign:

    • CrowdCrux

      Glad the information is useful! Look forward to following your campaign’s progress.

  • John James
  • Leanne Richards

    Hi Crowdcrux! I find some articles on other sites to never really give enough detail and the title always sounds good but never delievers the right content. But this was great!. This will really help me in my Kickstarter campaign. A lot of very useful information and links that go in depth. Thank you!

    • CrowdCrux

      Awesome! Hope some of the blogs and links will lead to more awesome info!

  • Liam Church

    Good info. The hardest part for me is promoting. I know my new site project is capable of being popular, But, i have no skills in promoting or getting my kickstarter to take off. The tips you have listed looks like a good start. thanks-

    • CrowdCrux

      I’m working on an e-course that will give creators a jumpstart on how to promote a campaign and several techniques I’ve found to be effective. :). Stay tuned!

  • Miemode Team

    Great resource for anyone starting a crowdfunding campaign. This would come in handy as an infographic page. We’ll definitely check back for more handy tools.

  • Josh Dilrew

    Brilliant article, very informative and extremely helpful thanks!

  • Bianca Ippoliti

    Awesome article – great article for someone starting a crowdfunding campaign like me. Found it very insightful and helpful as I don’t have a lot of experience and found a lot of useful information. Thanks again!

    • CrowdCrux

      Glad it’s useful :).

  • Kat Goelz

    Ive actually used a few of these sources before and I find they are useful in the writing I have done. Thank you for sharing.

    • CrowdCrux

      Of course! Glad they were beneficial.

  • Adam Drake

    Awesome post, really helped give me somewhere to start when creating my first project. Now going through the rest of the site.

    • CrowdCrux

      Happy to hear it’s helped your project in some way!

  • Anthony Le

    Great post, guys! I had read this article before I started my Kickstarter campaign, but nonetheless, the information still poses really useful; both for my current campaign, but also for future campaigns that I plan to pursue 🙂 Keep on helping us out!

    • CrowdCrux

      Great! Hope your project is successful!

  • Giancarlo Frosio

    Thank you for this. It’s a great source of info. I’m doing research on crowdsourcing and gift economy. My last work is here: Users’ Patronage: The Return of the Gift in the “Crowd Society,” http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2659659. Any suggestion is welcome!