Top 49 Blogs To Read Before Starting a Kickstarter or Indiegogo

Published by Salvador Briggman. Find him on Twitter.

This article is sponsored by the Quikstix Kickstarter campaign. “Quikstix is the clever new delivery device that makes a complete quality plunger coffee or tea in any location, real quick.” They are accepting pledges for 21 more days. Check them out here!

Social Media Marketing:

social media

- Social Media Examiner: The world’s largest online social media magazine, Social Media Examiner® helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales.

- Buffer Blog: Buffer is a social media scheduling app, but they have some awesome blog posts on how to engage your followers and get the most out of social media marketing.

Jeff Bullas’s Blog: Social Media Marketing Blogger, Strategist & Speaker, Forbes Top 50 Social Media Power Influencer 2013, Huffington Post Top 100 Business Twitter Accounts.

Heidi Cohen: Actionable Marketer shares practical advice on social media, marketing & life.

- AllFacebook: The leading resource about Facebook, with guides for individuals, brand managers and developers.

Social Mouths: I help entrepreneurs and small businesses turn their vanilla web presence into a profit powerhouse.

Social media explorer: Social Media Explorer is a digital and social marketing strategy house and an information products company.

Social Media Today: Publishing & distribution of great posts by world’s best thinkers on social media best practices, tools & social marketing.


Public speakers

PrInYourPajamas: Practical publicity tips for entrepreneurs.

Publicity Hound: Tips, Tricks, and Tools for free publicity.

SpinSucks: An award-winning PR and marketing blog. Arm of virtual agency, Arment Dietrich

- CrowdfundingPR Blog: Website and blog about PR related to the crowdfunding industry.

Journalistics: A nifty little blog about public relations and journalism.

- PR 20/20: Inbound marketing agency. Brand, web, search, social, content, PR.

- PRCouture: PR tips for the fashion industry.

PRSquared: Conversations about PR, social media, and marketing.

Writing a compelling pitch:


CopyBlogger: The best resource I’ve come across on the topic of copywriting and content marketing.

- TheCopyBot: Essential web writing advice.

- Convince and Convert: Social media, content marketing, and copywriting advice.

- Copywriter’s Roundtable: Learning to sell through compelling copywriting.

- Content Verve: All about content, copy, and conversion.

- SEO Copywriting Blog: Web and social media writing tips.

Crafting and Marketing a Video:

video marketing

- ReelSeo: Online video marketing guide.

- VidYard: Tips on making, marketing, and improving videos.

- VideoBrewery: ABCs of video production. Good “how to” articles.

- SmartShoot: Video marketing and storytelling advice.

Email Marketing:


- GetResponse: Email marketing and content marketing tips.

- Deliverability: Comprehensive email marketing blog.

- Responsys: Digital and email marketing advice from open rates to email marketing on mobile.

- Mailchimp Blog: Mailchimp is a mass email (newsletter) delivery service. They also run a good blog that covers conversion tips and adapting to new advances like google’s tab feature.

- Bronto Blog: Email marketing trends and tips.

 SEO (Search engine optimization):


- SEO MOZ: My go-to source for SEO information. They also have beginner’s guides.

- Search Engine Land: News and updates relevant to search engine marketing.

- Matt Cutss’ Blog: Google, Gadgets, and Search.

General Marketing/Sales:


- Unbounce Blog: Landing page optimization/conversion tips.

- KissMetrics Blog: Inbound marketing, general marketing, and analytics.

- Hubspot Blog: Everything you would ever want to know about inbound marketing and sales.

- Shopify Blog: E-commerce and sales tips. Good advice for after your crowdfunding campaign.

- Social Triggers: Online marketing strategy and sales (persuasion).

Seth Godin’s Blog: Doesn’t need much of an introduction. One of the top marketing experts of our age. He has short blog posts that focus on changing your perception of marketing.

- Marketing Experiments: Copywriting, A/B testing, landing page optimization, and more.

- ConversionRateExperts: Good information on how to direct and channel traffic.

ViperChill - My personal favorite. It has more of a tilt towards blogging and content marketing.

Crowdfunding Related:


- Kickstarter Blog: Good tips related to the Kickstarter platform (backed up by data).

- Indiegogo Blog: Awesome information related to the Indiegogo platform.

Kicktraq Blog: Good info on Kickstarter analytics and using the Kicktraq tool.

LaunchAndRelease - Music crowdfunding blog

- TheCrowdFundamentals – Blog of Rose Spinelli, a crowdfunding consultant.

- KickstarterConversations – Been around since 2012. Simple interviews of Kickstarter creators.

Note: I’ve only included blogs that have been around for at least a year. If I missed you, leave a comment.

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  • Emily Rose

    This is an extremely helpful resource and educational tool when it comes to crowd funding. I was particularly interested in the “Power of $1″ article that was posted on the Kickstarter blog. I have currently launched my first Kickstarter project and did not include a $1 pledge option. The article is forcing me to reconsider as there are so many creative ways I could get my viewers involved for such an affordable price. I guess it really all starts with one dollar. Any ideas on this? Is the one dollar option a proven method to success? I would like to know other people’s experience with this. How well did it work for you or did it not work at all? Thanks!

    • CrowdCrux

      Glad it’s helpful! I’ve seen a few creators do a $1 pledge cross promotion on the KickstarterForum that has worked well (also added twitter exposure).

  • Daniel

    This is a really helpful resource when it comes to crowd funding. I was particularly interested in the pledge of $1 idea.

  • Daniel Orwin

    This is a really helpful resource when it comes to crowd funding.I have currently launched my first kick-starter Weather Balloon project and did include a £1 pledge option for Backers to choose.

    • CrowdCrux

      Thanks! How did your project go?

  • Booster Palz

    Fantastic resources for those looking to find ways to improve and enhance their Kickstater campaign. I’m trying to find information to help promote Kickstarters that generally do not seems to have as strong as a following. In my example, plush and children’s products. Many articles, info and backers seem to primarily push technology, comics, and art. They still have info that is relevant (making good rewards, etc) but the Kickstarter community itself seems difficult to reach when it comes to my category.

    • CrowdCrux

      Thanks! Well, if I were you, I would go about marketing the campaign as though it was not a Kickstarter at all. Just a product launch. How would you get it noticed? Blogs? In-person networking events?

      In my experience, a typical breakdown might be 30-60% of funds from family/friends, 10-40% from the Kickstarter community, and 10-50% from external websites (the traffic you drive). I realize those numbers don’t add up haha, but it’s a sliding scale.

      • Booster Palz

        That makes sense. Right now we are displaying BoosterPalz at the International Toy Fair at the Javits in NYC which is probably our best marketing avenue right now. I’ve been trying to reach out to blogs & press and I’ve actually ran into quite a few kickstarter campaigns there to pick their brains on how they were able to get funded, networks, etc

        That breakdown seems about right to me. I guess coming in as a newbie and watching many campaigns and the number of backers, one tends to think a good majority would be from the Kickstarter community themselves but in reality that usually isn’t the case.

        Thanks again for info and articles, I read them daily for any info that will help!

        • CrowdCrux

          Let me know how the Toy Fair goes :). Would recommend having a laptop/ipad signup list (to capture emails) or at the very least business cards if you weren’t planning that already.

          You could also do a raffle where people can put in their business cards to be chosen for a free Booster Pal.

          Yes – sometimes that does happen, but it’s more-so a variety of sources.

    • Angela Reuss

      Having the same problem… I’m in the music & ent. crowd, trying to crowdfund a parenting/children’s product. I’ve gotten it distributed amongst blogs, multiple press releases, google+ groups, etc. None of it has concluded to not even 1 contribution.

  • astrochicks

    I really enjoy your blog, I think it’s very informative and helps Kickstarter creators.

    • CrowdCrux

      Thanks! :D. Do you have any questions related to Kickstarter or Crowdfunding I can help answer?

  • Angela Reuss

    Great information, but it still doesn’t do much for a person raising funds, unless you know people who are generous with their money, or have lots of money to give. Even if everyone you know believes in your project, they don’t always necessarily believe that they should take part in contributing their money…. and if you don’t have a circle that’s willing to contribute, then you won’t be seen by other possible contributors. You could have an innovative idea on a campaign with videos, pictures, materials, information, statistics, great deals on perks… the whole 9 yards, but if the people you personally know don’t get you off to a good start, you’re screwed…. just my personal experience. Not trying to be a kill joy.. just giving advice to those who don’t realize that they must have people they know ready and willing to contribute a large percentage of their goal before they start or an online fundraiser will never work.

    • CrowdCrux

      I agree – Creators should line up 20-30% before launching. At the same time, I have seen campaigns that will raise the majority of funds from strangers on Kickstarter and external sources (90-95%). However, they are rare in comparison that those that jumpstart the fundraising with friends/family/professional connections.

      • Angela Reuss

        Very true… people who don’t know you will buy from you quicker than people who do know you. If indiegogo would have put my project on the front page of the site for even just 1 day, I know I would riase the funds…but they didn’t even give it a slight chance. I spent a year (off and on) for just the presentation and video. Indiegogo did nothing but take a percentage of my little bit of hard heard earned funds and got a bunch of free promo from my friends and I. I could have done that on my own without them. Had I known, I would have NEVER wasted my time, energy, or resources. It just seems like bad business to me…