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Crowdfunding 101: The Fundraising Blueprint

Published by Salvador Briggman. Find him on Twitter.

Whether you are thinking of launching a crowdfunding campaign, in the middle of managing one, or have successfully raised money, this is the site for you!

My name’s Sal. I run this website along with KickstarterForum.org and CrowdfundingPr.org. I also have a new ebook out that complies advice from over 20 successful Kickstarter fundraisers. You can read more about me here.

I don’t consider myself to be a “crowdfunding expert,” but I’ve directly helped and interacted with more than 3,000 creators in the past year, so I’ve seen a good amount. If you ever have any questions about crowdfunding, the best ways to reach me are:

1. Subscribe to the weekly newsletter with killer crowdfunding success tips. You can then click the email “reply” button when you get your first newsletter and have direct access.

2. Leave a a comment on one of my articles.

3. Join and interact on KickstarterForum.org.

Top Resources on This Website

Crowdfunding Community

Who’s in the online crowdfunding community?

Crowdfunding Directory (mainly service providers)

Which crowdfunding website is best?

Indiegogo Communities Online

30 People to Promote Your Kickstarter or Indiegogo Campaign to on Twitter

21 places to promote your kickstarter campaign

Platforms

Top 10 Equity Crowdfunding Websites For Startups

Top 5 Crowdfunding Sites for Gamers

6 Top Crowdfunding Sites for Artists and Bands

5 Crowdfunding Platforms For Mobile Apps

Top 6 Personal Cause Fundraising Websites

Top 10 Crowdfunding Sites for Nonprofits

10 Best Kickstarter Alternatives

Preparing for a campaign?

Top 49 Blogs To Read Before Starting a Kickstarter or Indiegogo

5 Crowdfunding Mistakes To Avoid

11 Indiegogo preparation mistakes

5 Tips For a Better Kickstarter Campaign

6 Tools to generate a buzz before you launch a crowdfunding project

4 Things to do before you launch your Kickstarter campaign

Crowdfunding Campaign Checklist – Don’t Forget These Items!

5 Kickstarter Mistakes You Should Avoid

These Seven Days Can Make or Break Your Campaign – Kicktraq Quick Tip

Top 15 Nonprofit Crowdfunding and Fundraising Tips

Marketing/Promotion Tips

Marketing your Kickstarter Campaign Using Twitter

Crowdfunding: 29 Tips From The Trenches

How to get high-profile individuals to respond to your emails.

9 Kickstarter Social Media Marketing Tips From Guy Kawasaki

Viral Marketing Tips from BuzzFeed’s Jonah Peretti

10 free and paid press release services for your crowdfunding campaign

Using Cover Photos To Market Your Kickstarter Campaign

4 LinkedIn Tips For Promoting your Kickstarter Campaign

6 Tools to Automate Twitter and Social Marketing For Your Kickstarter Campaign

7 Tips for marketing your Pozible campaign on a budget

Crowdfunding Community FAQ

Where do Kickstarter pledges come from?

Non-profit Crowdfunding vs Peer to Peer Fundraising

Create a Crowdfunding Platform With These 19 Sites

“All or Nothing” vs. “Flexible Funding”

Should I employ content marketing for my crowdfunding campaign? 

Types of Crowdfunding Consultants for your Kickstarter or Indiegogo Campaign

Kicking It Forward – Should you participate?

How long will it take Kickstarter to approve your project?

Should you be worried about backers canceling pledges?

What blogs should you reach out to regarding your Indiegogo or Kickstarter campaign?

Do software campaigns do well on Kickstarter?

How do I find my target audience online? 

Should You Launch a Crowdfunding Campaign?

Shipping & Reward Costs

Crowdfunding order fulfillment: 3 reasons to outsource the shipping of your Kickstarter rewards

Kickstarter Mistakes – Calculating Reward Fulfillment

Self-Fulfillment vs. Outsourced Fulfillment

Interviews of Successful Creators

Design/Technology: How to successfully relaunch your failed Kickstarter campaign

Design/Technology: TouchDome shares crowdfunding secrets. 

Table Top Gaming: 5 Things No One Told Me About Kickstarter

TableTop Gaming: Learn from a creator that has raised over 450% of their crowdfunding goal

Card Games: Great Insights from the Martial Arts Trading Cards Campaign. 

Comic Book: 4 Tips For Kickstarter Success From Bleedback Comic Book Campaign

Comic Book: 5 Kickstarter Tips for Comic Books

Music: Learn how these high school students raised money on Kickstarter without a dime of capital.

Gaming/Design/Art: 5 Kickstarter Creators Share Lessons Learned From Running a Crowdfunding Campaign

Fashion: 5 Kickstarter Tips from Six Figure Crowdfunders

Fashion: Finn Apparel Shares Tips for Raising $33,000+ on Kickstarter

Fashion: Killer Crowdfunding Tips For Fashion Projects

PubishingCrowdfunding Success Tips from a $54,000+ Kickstarter Campaign

FilmKickstarter Tips for Independent Films: Crime Film Director Aria Shares Her Experience Raising Money Online

ArtThe story of relaunching an artist’s campaign: The daily visits to my project, my followers and myself.

Unsuccessful in your fundraising?

Learn from an unsuccessful Kickstarter campaign

Ultimate Tips for Relaunching a Kickstarter Campaign

How to successfully relaunch your failed Kickstarter campaign

Post-Crowdfunding

22 Websites to help post-kickstarter with reward fulfillment and product sales

6 Websites to Promote Your Kickstarter, Indiegogo, or Crowdfunding Product After Funding

Weekly Success Tips

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  • Element Soul

    Thanks a lot for the info! I was wondering where to find more crowdfunding articles~ I’ll definitely be checking some of those out.

    • CrowdCrux

      Definitely! Let me know which are most helpful for you and if I can answer any questions (or research them) related to crowdfunding.

  • http://www.iconasys.com IconaSys .

    Thanks Sal! Very useful information – Ill be sure to take this into account for my Kickstarter campaign

    • CrowdCrux

      Glad it’s helpful. Let me know if you have any questions I can help answer.

      • http://www.iconasys.com IconaSys .

        Absolutely! Thanks!!!!! :)

  • Laurisha F.

    I definitely need help. I thought I would get a lot of support from family and friends on my project, but I have received very little. Here is my campaign: http://www.gofundme.com/70f8vc any advice is appreciated and thank you for the informative article!!!

    • CrowdCrux

      Fun fact: I used to live in DC. What kind of feedback have you gotten from friends/family? You always do a two step move – just bring what you need and then when you’re making money, do a second trip with your stuff.

  • astrochicks

    @laurishaf:disqus – I think it’s very honorable you want to be a judge. I think it would help your GoFundMe campaign if you explain why you want to be judge, what type of lawyer, etc. I think people will become more emotionally invested in your dreams!

  • Dan Hitt

    What a freaking list!?!

    I’ve already read 9 of these articles. Just a great list here. I’ve book marked it too. You’ve put in some great hard work and I appreciate it.

    29 tips from the trenches, that one had me hooked.

    thanks

    • CrowdCrux

      :D Welcome!

  • http://www.alieons.com Pierre Devereux

    Ok, SO this page went straight to Bookmarks. Have queued up several articles to read today. I am about to try out a Facebook type “Spread the word” to get some more funds in, and am also on the verge of burning our demo clips to DVD’s and canvassing the schools in our area. Our product is a kids show – education through entertainment – for kids and their parents – “stealth learning” if you will. Thanks for these links – I am sure they will help tremendously. I look forward to reading more. Pierre

    • CrowdCrux

      Happy to see it’s helpful!

  • http://www.mamitons.com pris

    This is a great page!!!! very helpful. I just joined the thunderclap campaign and I hope it reaches the goal of 100 supporters.

    • CrowdCrux

      Thanks for your support!

  • Ian Wasti

    I feel like i hit the jackpot with this site to ask advice from people! I launched a campaign 3 days ago and have gotten good buzz on my own networks and am now at 25% funded but i feel like i am about to plateau as my networks will be exhausted. I’m struggling to build community elsewhere for my project. it’s a non-fiction book which is fully written, i’m just looking for funds for editing and graphic design. The book is an anti-self help self help and doesn’t have any other particular niche. Any advice for building communities for non-niche publishing projects? Thanks!

  • Troy Fang

    Hi, so great a page of so much helpful information! My name is Troy Fang and I live in China. I would like to ask you a question to which I can not find any answer fron the topics listed in the page. My question is whether the project presenter(storyteller) in the Video MUST be a member of the project team. Or is it also ok for us to hire an outsider to do the job? I know a team member would be better. I ask about this issue because we hope to use a female to present our project, but we now don’t have a female member in the team. This question puzzles me badly. I wish I could get some instruction on this question from you. Many thanks!

    • CrowdCrux

      It doesn’t have to be a member of the project team. I have seen successful campaigns that don’t feature the creator, however, I do think it adds to the strength/transparency of the pitch. If you don’t include a member of the team in the video, at least give information about the team in the campaign text and photos.

      • Troy Fang

        Thank you so much for the reply. I wil deal with that according to the important point you made.

        • CrowdCrux

          Welcome :)

  • http://hannahobrienphotography.co.uk/ Hannah O’Brien

    Hi there, Love the CrowdCrux site, really useful information, helped me out a lot! I started my Kickstarter campaign a few days ago and came onto the site to look for tips to reach my goal, really important project for me. Struggling with networking in the right way and thought I’d be slightly further along by now. If you could check it out, I’d be extremely grateful. :) Thank you!
    https://www.kickstarter.com/projects/1999515059/photographing-diversity

    • CrowdCrux

      Glad it’s been helpful and useful! I think you might get the best ROI by researching similar campaigns (that were successful and failed) and comparing your video/text formatting/rewards to theirs.