Get this episode on iTunes here. Listen in the car or on the go!
Kathleen Minogue, also known as the “crowdfunding whisperer,” just broke down the step-by-step plan that you need to follow to launch a successful crowdfunding campaign.
In our interview, I got her to share things that she normally wouldn’t share, including the real reason why people back crowdfunding campaigns.
If you haven’t had a chance to check out her website, Kathleen is a key consultant in the crowdfunding industry and a prolific speaker.
You can think of this interview as a free consultation for you!
Overall, I admire her work and her view on how crowdfunding can spur economic development.
But, I think you’ll like her most for the practical tips that she shares in this interview and the real secret of crowdfunding (hint: it’s not just about the money).
In this podcast episode, you’ll learn:
- How crowdfunding really works and why it’s so effective.
- What you need to do to launch a successful campaign.
- Why people back and support crowdfunding campaigns
- How the “rule of 3” will play into your marketing.
- A dramatic shift in our economy and why it’s happening.
- Building a career with crowdfunding (yes it’s possible).
- The #1 thing to do before launching your campaign.
- How to segment your email list and deliver marketing messages
- Why crowdfunding goes hand in hand with economic development.
Links and resources mentioned in this episode:
- Crowdfund Better
- Buffer
- Buzzsumo
- Yesware (yesware email tracking app)
- Pebble Watch
- Title III Jobs Act
- Equity crowdfunding (Reg A+)
- Peer to peer lending
- Kiva Zip
- Community Source Capital
- “Find the people who are waiting for your solution.”
- BackerKit helps automate away the painful parts of the survey and fulfillment process. Don’t get buried in the spreadsheets and manual data entry that come with a crowdfunding campaign. Visit BackerKit.com to find out more and use the code CrowdCrux for a discount.
- Fulfillrite: Get help shipping out rewards and perks to your Kickstarter and Indiegogo backers. They also help with ecommerce fulfillment (highly recommended)!
